In Focus | What the Future Holds for Cuba’s Brand

Every day, Collin Laverty, Founder of Cuba Educational Travel, gets calls from anxious, excited, inquisitive travelers: How can I get to Cuba—before it changes? In a brief but fascinating interview with Gray Shealy, faculty for Georgetown University’s graduate program in Global Hospitality Leadership, Laverty describes the wonders, periodic headaches, and idiosyncrasies of an island nation that has been all but frozen in time for more than 50 years. Will the “real” Cuba survive as the island develops and opens itself to more visitors? Will it retain its unique character? Laverty, for one, is optimistic.

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