In Focus | Travel Storytelling [Video]

At Marriott Traveler, the online magazine of the global hospitality company, you can easily book rooms at Marriott hotels around the world. But, as Managing Editor Robin Bennefield explains to Talia Salem, an instructor in Georgetown University’s graduate program in Global Hospitality Leadership, the magazine’s focus is not on the hotels themselves: It’s on the destinations in which they’re located. And that’s because today’s travelers, particularly millennials, are eager to hear compelling stories about the places they may want to explore and experience. In this interview, Bennefield describes what might be called the new golden age of storytelling in today’s hospitality industry.

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