Artificial intelligence holds great promise for helping businesses make better, more well-informed decisions, says Annie Green, Ph.D., an instructor in Georgetown University’s Certificate in Artificial Intelligence Management. But if used incorrectly or without proper preparation, she adds, “it could be disastrous.” What factors increase the chances of success? Interestingly, they are qualities that have little to do with technology per se, such as the organization’s culture and the way its workers communicate, share information, and treat one another. “It’s not just the exact, absolute running of algorithms,” Green tells Jeffrey Warner, Georgetown’s Director of Professional Certificate Programs. “Sometimes there’s a judgment that has to go into it. And how do you measure judgment? How do you look at the moral compass of a person and know that they are going to make the right decision?”