In Focus | Marketing v. PR

They’re like cousins; actually, more like sisters. They share the same goals. And, while they might have their disagreements, they both want the same thing for their companies and organizations. That’s how Wendy Zajack, Faculty Director of Georgetown University’s graduate programs in Design Management Communications and Integrated Marketing Communications describes the relationship between marketing and public relations.  In this conversation with Kerry O’Grady, Faculty Director of the graduate program in Public Relations & Corporate Communications, Zajack says that marketers are most concerned about meeting their customers’ needs. By contrast, O’Grady says, people in public relations focus on developing strong, ongoing relationships with all their organization’s stakeholders.

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