Georgetown SCS News & Events

Communications and Messaging Strategies to Governing and Reporting

Presented by the Semester in Washington Program

28 Feb 6:30pm-12am

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Learn how the press decides what to cover and how political operatives work to steer coverage of "news", the value and protection of leaks, the protocol of reporting and sourcing of stories, on vs. off the record, standards of reporting in new age media, messaging strategies, and many other topics.

Panelists: AB Stoddard, Sr. Editor, The Hill Scott Sforza, Former Deputy Assistant to G. W. Bush for Communications Maria Cardona, Democratic Strategist Sean Trende, Head Pllster, Realclearpolitics.com Rick Klein, Sr. Producer, ABC News Doug Heye, Former Communications Director for the RNC. (See below for additional information about panelists.)

Panel moderation by Professor Bradley A. Blakeman (Semester in Washington Program and Deputy Assistant to President George W. Bush).

Sean Trende: is the senior elections analyst for RealClearPolitics.com and has one of the top track records in the industry for correctly predicting the outcome of elections. His work is regularly cited by commentators on both sides of the political spectrum, including Rush Limbaugh, David Brooks, Michael Barone, and Nate Silver. He is a regular guest on Fox News and makes regular radio appearances on NPR’s “All Things Considered,” CNN Radio, and FoxNews Radio. He lives in Midlothian, Virginia

Scott Sforza: Scott is a Emmy Award winning television producer. He has worked on ABC’s Nightly News, Nightline and other major News Programs. Most recently Scott was Deputy Assistant to George W. Bush for Communications and Television Production. Scott currently owns and operates his own communications company. Doug Heye: A twenty-year veteran of political campaigns throughout the nation, Doug Heye most recently served as Communications Director for the Republican National Committee. Heye has also served as a press secretary and communications director in the United States Senate, House of Representatives and the Executive Branch.

Peter Mirijanian: Since founding his firm in 2000, Peter Mirijanian has provided public affairs expertise to dozens of corporate, trade association and individual clients. Before starting PMPA, Mirijanian was a founding principal and vice president of the DCS Group, where he directed and implemented crisis and litigation communications efforts, with a primary focus on national media, on behalf of corporate clients and law firms on a variety of high-profile topics, including class-action suits, proposed corporate mergers, international trade disputes, casino gaming and public health issues. Utilizing decade-long relationships with the national press corps, he initiated and managed the media coverage and editorials that have appeared in national outlets, including The Washington Post, The New York Times, Wall Street Journal, along with the broadcast networks. He has also devised and executed media tours, editorial board meetings and talk radio campaigns for clients in markets across the country. Clients include Travelocity.com, the Lance Armstrong Foundation, PhRMA, the National Association of Realtors, the Merchants Payments Coalition, Verizon, FedEx and litigation cases at the law firms of Chadbourne & Parke, Arnold & Porter, Swidler Berlin, Venable LLP, Holland & Knight and Williams & Connolly, among others. Mirijanian also managed the media inquiries and served as spokesman for attorney Jack Quinn, who represented Marc Rich in his pardon appeal to former President Bill Clinton. He is a crisis communications commentator in national publications and for NBC’s Today Show, Fox News, MSNBC, including “Hardball with Chris Matthews”, and CNBC’s Power Lunch and Closing Bell. Previously, he worked for three years in corporate advocacy as a senior counselor at Powell Tate, and led non-profit media campaigns while at Fenton Communications. He served on the national advance staffs of the Dukakis/Bentsen ‘88 campaign, Clinton/Gore ‘92 and ‘96 campaigns as well as the Gore/Lieberman 2000 campaign, and has traveled internationally in that capacity for President Clinton and Vice President Gore. Mirijanian has served as a spokesman for the Women’s College Coalition, and, in 1997, was a political adviser, along with Stephen Hess of the Brookings Institution, to Anna Deveare Smith’s production of “House Arrest” at Washington’s Arena Stage. He also worked as a political media consultant, was northeast regional coordinator for People for the American Way — the non-profit constitutional liberties organization — and, in 1984, was a press aide in the office of Sen. Ted Kennedy. Mirijanian graduated magna cum laude from Drew University and earned a Master of Arts in Public Policy from Georgetown University.

Georgetown University Hotel and Conference Center

Add to Calendar 2012-02-28 18:30 2012-02-28 00:00 America/New_York Communications and Messaging Strategies to Governing and Reporting Learn how the press decides what to cover and how political operatives work to steer coverage of "news", the value and protection of leaks, the protocol of reporting and sourcing of stories, on vs. off the record, standards of reporting in new age media, messaging strategies, and many other topics. Panelists: AB Stoddard, Sr. Editor, The Hill Scott Sforza, Former Deputy Assistant to G. W. Bush for Communications Maria Cardona, Democratic Strategist Sean Trende, Head Pllster, Realclearpolitics.com Rick Klein, Sr. Producer, ABC News Doug Heye, Former Communications Director for the RNC. (See below for additional information about panelists.) Panel moderation by Professor Bradley A. Blakeman (Semester in Washington Program and Deputy Assistant to President George W. Bush). Sean Trende: is the senior elections analyst for RealClearPolitics.com and has one of the top track records in the industry for correctly predicting the outcome of elections. His work is regularly cited by commentators on both sides of the political spectrum, including Rush Limbaugh, David Brooks, Michael Barone, and Nate Silver. He is a regular guest on Fox News and makes regular radio appearances on NPR’s “All Things Considered,” CNN Radio, and FoxNews Radio. He lives in Midlothian, Virginia Scott Sforza: Scott is a Emmy Award winning television producer. He has worked on ABC’s Nightly News, Nightline and other major News Programs. Most recently Scott was Deputy Assistant to George W. Bush for Communications and Television Production. Scott currently owns and operates his own communications company. Doug Heye: A twenty-year veteran of political campaigns throughout the nation, Doug Heye most recently served as Communications Director for the Republican National Committee. Heye has also served as a press secretary and communications director in the United States Senate, House of Representatives and the Executive Branch. Peter Mirijanian: Since founding his firm in 2000, Peter Mirijanian has provided public affairs expertise to dozens of corporate, trade association and individual clients. Before starting PMPA, Mirijanian was a founding principal and vice president of the DCS Group, where he directed and implemented crisis and litigation communications efforts, with a primary focus on national media, on behalf of corporate clients and law firms on a variety of high-profile topics, including class-action suits, proposed corporate mergers, international trade disputes, casino gaming and public health issues. Utilizing decade-long relationships with the national press corps, he initiated and managed the media coverage and editorials that have appeared in national outlets, including The Washington Post, The New York Times, Wall Street Journal, along with the broadcast networks. He has also devised and executed media tours, editorial board meetings and talk radio campaigns for clients in markets across the country. Clients include Travelocity.com, the Lance Armstrong Foundation, PhRMA, the National Association of Realtors, the Merchants Payments Coalition, Verizon, FedEx and litigation cases at the law firms of Chadbourne & Parke, Arnold & Porter, Swidler Berlin, Venable LLP, Holland & Knight and Williams & Connolly, among others. Mirijanian also managed the media inquiries and served as spokesman for attorney Jack Quinn, who represented Marc Rich in his pardon appeal to former President Bill Clinton. He is a crisis communications commentator in national publications and for NBC’s Today Show, Fox News, MSNBC, including “Hardball with Chris Matthews”, and CNBC’s Power Lunch and Closing Bell. Previously, he worked for three years in corporate advocacy as a senior counselor at Powell Tate, and led non-profit media campaigns while at Fenton Communications. He served on the national advance staffs of the Dukakis/Bentsen ‘88 campaign, Clinton/Gore ‘92 and ‘96 campaigns as well as the Gore/Lieberman 2000 campaign, and has traveled internationally in that capacity for President Clinton and Vice President Gore. Mirijanian has served as a spokesman for the Women’s College Coalition, and, in 1997, was a political adviser, along with Stephen Hess of the Brookings Institution, to Anna Deveare Smith’s production of “House Arrest” at Washington’s Arena Stage. He also worked as a political media consultant, was northeast regional coordinator for People for the American Way — the non-profit constitutional liberties organization — and, in 1984, was a press aide in the office of Sen. Ted Kennedy. Mirijanian graduated magna cum laude from Drew University and earned a Master of Arts in Public Policy from Georgetown University. Georgetown University Hotel and Conference Center MM/DD/YYYY