Georgetown SCS News & Events

Communications & Messaging Strategies to Governing & Reporting


15 Oct 7:30-9pm

Panel moderated by Professor Bradley A. Blakeman (Semester in Washington Program and Deputy Assistant to President George W. Bush). Learn how the press decides what to cover and how political operatives work to steer coverage of "news", the value and protection of leaks, the protocol of reporting and sourcing of stories, on vs. off the record, standards of reporting in new age media, messaging strategies, and many other topics.

Guest Panelists:

The Hon. Scott Sforza, Deputy Assistant to President G.W. Bush for Communications
Scott Sforza is a Emmy Award winning television producer. He has worked on ABC’s Nightly News, Nightline and other major News Programs. Most recently Scott was Deputy Assistant to George W. Bush for Communications and Television Production. Sforza currently owns and operates his own communications company.

Eleanor Clift, Sr. Contributor Newsweek, Daily Beast
Eleanor Clift is a political reporter, television pundit and author. She is a contributor to Newsweek and the Daily Beast. Cliff writes about politics and policy in Washington, and the partisan clashes that are the result of divided government. Clift is also a panelist on the syndicated weekly talk show, “The McLaughlin Group”. Cliff served as Newsweek’s White House Correspondent and has covered every presidential election since President Carter which makes her an invaluable source for expert insight into this year’s presidential elections. She is also a political contributor for the Fox news Channel and a founding board member of the International Women’s Media Foundation (IWMF).

Doug Heye, Deputy Chief of Staff for Communications, House Majority Leader Eric Cantor’s Office;
A twenty-year veteran of political campaigns throughout the nation, Doug Heye most recently served as Communications Director for the Republican National Committee. Heye has also served as a press secretary and communications director in the United States Senate, House of Representatives and the Executive Branch.

Penny Lee, Democratic Strategists
Penny Lee is a seasoned political communications and government relations strategist. A regular commentator on the political process, campaigns and elections, she has been quoted extensively in the New York Times, Washington Post, National Journal, Bloomberg, Rollcall, Politico and dozens of local publications. Ms. Lee appears as an analyst on MSNBC, FOX News Channel, FOX Business Channel, ABC News Now, and CNN. Lee is currently President of Venn Strategies, LLC having joined in January 2009 after serving as the top communications and political advisor to U.S. Senate Majority Leader Harry Reid. Prior to serving in that post, Lee was the Executive Director of the Democratic Governors Association, where she oversaw 38 statewide elections and helped Democratic governors regain the majority of statehouses for the first time in more than a decade. Before serving in that position, she was communications director for Pennsylvania Governor Edward Rendell. She has also been a member of the senior staff of the Democratic National Committee and a private consultant to charitable and Democratic party interests. Lee currently serves on the Bloomberg Government Advisory Board and as Managing Director for the Coalition for Educational Success.

Salon H, Leavey Center

800 Reservoir Road, N.W.
Washington, District of Columbia 20057

Add to Calendar 2012-10-15 19:30 2012-10-15 21:00 America/New_York Communications & Messaging Strategies to Governing & Reporting Panel moderated by Professor Bradley A. Blakeman (Semester in Washington Program and Deputy Assistant to President George W. Bush). Learn how the press decides what to cover and how political operatives work to steer coverage of "news", the value and protection of leaks, the protocol of reporting and sourcing of stories, on vs. off the record, standards of reporting in new age media, messaging strategies, and many other topics. Guest Panelists: The Hon. Scott Sforza, Deputy Assistant to President G.W. Bush for Communications Scott Sforza is a Emmy Award winning television producer. He has worked on ABC’s Nightly News, Nightline and other major News Programs. Most recently Scott was Deputy Assistant to George W. Bush for Communications and Television Production. Sforza currently owns and operates his own communications company. Eleanor Clift, Sr. Contributor Newsweek, Daily Beast Eleanor Clift is a political reporter, television pundit and author. She is a contributor to Newsweek and the Daily Beast. Cliff writes about politics and policy in Washington, and the partisan clashes that are the result of divided government. Clift is also a panelist on the syndicated weekly talk show, “The McLaughlin Group”. Cliff served as Newsweek’s White House Correspondent and has covered every presidential election since President Carter which makes her an invaluable source for expert insight into this year’s presidential elections. She is also a political contributor for the Fox news Channel and a founding board member of the International Women’s Media Foundation (IWMF). Doug Heye, Deputy Chief of Staff for Communications, House Majority Leader Eric Cantor’s Office; A twenty-year veteran of political campaigns throughout the nation, Doug Heye most recently served as Communications Director for the Republican National Committee. Heye has also served as a press secretary and communications director in the United States Senate, House of Representatives and the Executive Branch. Penny Lee, Democratic Strategists Penny Lee is a seasoned political communications and government relations strategist. A regular commentator on the political process, campaigns and elections, she has been quoted extensively in the New York Times, Washington Post, National Journal, Bloomberg, Rollcall, Politico and dozens of local publications. Ms. Lee appears as an analyst on MSNBC, FOX News Channel, FOX Business Channel, ABC News Now, and CNN. Lee is currently President of Venn Strategies, LLC having joined in January 2009 after serving as the top communications and political advisor to U.S. Senate Majority Leader Harry Reid. Prior to serving in that post, Lee was the Executive Director of the Democratic Governors Association, where she oversaw 38 statewide elections and helped Democratic governors regain the majority of statehouses for the first time in more than a decade. Before serving in that position, she was communications director for Pennsylvania Governor Edward Rendell. She has also been a member of the senior staff of the Democratic National Committee and a private consultant to charitable and Democratic party interests. Lee currently serves on the Bloomberg Government Advisory Board and as Managing Director for the Coalition for Educational Success. Salon H, Leavey Center , 800 Reservoir Road, N.W. Washington, District of Columbia, United States 20057 MM/DD/YYYY