Georgetown SCS News & Events

HM Sample Class: Sales & Marketing for Hospitality Management (3/18)


18 Mar 5:20-7:50pm

Join us to sample a class from our Hospitality Management program and experience what this degree program has to offer you.

Sample Class:
Sales & Marketing for Hospitality Management (MPHM-530)
"Strategic Distribution and the Impact on Sales and Marketing Performance"
Wednesday, March 18, 5:20 - 7:50 p.m.
Room C125

Course Description:
Sales, marketing and communications are key to building brand perception and awareness, distinguishing a value proposition from competitors, and growing and retaining customers. Paralleling the travel industry’s evolving globalization, organizations have moved from a local to a global approach. Once largely sales-driven, hospitality has become a market-driven industry, where increasingly complex distribution channels are required to target, reach, and convert diverse prospective audiences. Today, an integrated multi-channel sales, marketing and communications strategy is the norm, dynamic content and storytelling are king, and this mastery-level course explores why.

Chris Vasiliou
Course Instructor
Erin Engel
Program Manager
Georgetown SCS

640 Massachusetts Ave NW , Room C125
Washington, District of Columbia

Add to Calendar 2015-03-18 17:20 2015-03-18 19:50 America/New_York HM Sample Class: Sales & Marketing for Hospitality Management (3/18) Join us to sample a class from our Hospitality Management program and experience what this degree program has to offer you. Sample Class: Sales & Marketing for Hospitality Management (MPHM-530) "Strategic Distribution and the Impact on Sales and Marketing Performance" Wednesday, March 18, 5:20 - 7:50 p.m. Room C125 Course Description: Sales, marketing and communications are key to building brand perception and awareness, distinguishing a value proposition from competitors, and growing and retaining customers. Paralleling the travel industry’s evolving globalization, organizations have moved from a local to a global approach. Once largely sales-driven, hospitality has become a market-driven industry, where increasingly complex distribution channels are required to target, reach, and convert diverse prospective audiences. Today, an integrated multi-channel sales, marketing and communications strategy is the norm, dynamic content and storytelling are king, and this mastery-level course explores why. Chris Vasiliou Course Instructor Erin Engel Program Manager Georgetown SCS , 640 Massachusetts Ave NW , Room C125 Washington, District of Columbia, United States MM/DD/YYYY