Georgetown SCS News & Events

The Future of Travel Storytelling


28 Mar 6-8pm

Line DC Hotel Rendering

The Future of Travel Storytelling

Storytelling, the art of making an emotional connection between customer and product, has become the buzzword du jour. While this powerful activity can have a meaningful impact, the playing field and techniques keep changing. This landscape makes storytelling mastery essential to driving inspiration, interest and consideration in travel.

Join us as we examine the rise of content marketing and brand storytelling, traditional media channels, and storytelling to motivate action. Expert panelists from across the travel industry will discuss storytelling, how it affects what they do, current trends, and the future of storytelling in hospitality and travel.

Featuring:

  • George Stone, Editor-in-Chief, National Geographic Travel
  • Mike Yessis, Seasoned Travel Editor and Content Strategist
  • Janine Jervis, Deputy Director, Jordan Tourism Board
  • Marc Grazer, Editorial Director, Creative + Content Marketing at Marriott International
  • Robin Bennefield, Senior Manager, Marriott Traveler

Networking, light refreshments, and hors d'oeuvres will follow the panel.

 

Co-hosted by the master’s in Global Hospitality Leadership and Travel Massive

Georgetown SCS

640 Massachusetts Ave NW
Washington, District of Columbia 20001

Add to Calendar 2017-03-28 18:00 2017-03-28 20:00 America/New_York The Future of Travel Storytelling The Future of Travel Storytelling Storytelling, the art of making an emotional connection between customer and product, has become the buzzword du jour. While this powerful activity can have a meaningful impact, the playing field and techniques keep changing. This landscape makes storytelling mastery essential to driving inspiration, interest and consideration in travel. Join us as we examine the rise of content marketing and brand storytelling, traditional media channels, and storytelling to motivate action. Expert panelists from across the travel industry will discuss storytelling, how it affects what they do, current trends, and the future of storytelling in hospitality and travel. Featuring: George Stone, Editor-in-Chief, National Geographic Travel Mike Yessis, Seasoned Travel Editor and Content Strategist Janine Jervis, Deputy Director, Jordan Tourism Board Marc Grazer, Editorial Director, Creative + Content Marketing at Marriott International Robin Bennefield, Senior Manager, Marriott Traveler Networking, light refreshments, and hors d'oeuvres will follow the panel.   Co-hosted by the master’s in Global Hospitality Leadership and Travel Massive Georgetown SCS , 640 Massachusetts Ave NW Washington, District of Columbia, United States 20001 MM/DD/YYYY