How Aspirations Drive Actions: SPIRE Segmentation by Hattaway Communications

13 MAR 4:30 – 5:30PM ET

How Aspirations Drive Actions: SPIRE Segmentation by Hattaway Communications

RSVP

Demographics like age, race, or political affiliation can provide some insights, but people are more complex than that. Just because people share a demographic characteristic doesn’t mean they share the same interests and motivations.

SPIRE audience segmentation identifies how people’s aspirations, values, and interests actually drive their decisions and behaviors. The six SPIRE segments provide rich and actionable insights on why people engage with causes and issues — and how to best connect with them. It’s a powerful new tool to help organizations tailor their communications, programs, and outreach to expand reach and increase audience engagement.

There will be an optional post-event reception at 5:30 - 6:00 p.m. for those attending in-person.

RSVP

Level 1 Auditorium & Zoom

640 Massachusetts Ave NW
Washington, District of Columbia 20001

Add to Calendar 2024-03-13 16:30 2024-03-13 17:30 America/New_York How Aspirations Drive Actions: SPIRE Segmentation by Hattaway Communications {% load static %} {% load config_tags %}RSVP Demographics like age, race, or political affiliation can provide some insights, but people are more complex than that. Just because people share a demographic characteristic doesn’t mean they share the same interests and motivations. SPIRE audience segmentation identifies how people’s aspirations, values, and interests actually drive their decisions and behaviors. The six SPIRE segments provide rich and actionable insights on why people engage with causes and issues — and how to best connect with them. It’s a powerful new tool to help organizations tailor their communications, programs, and outreach to expand reach and increase audience engagement. There will be an optional post-event reception at 5:30 - 6:00 p.m. for those attending in-person. {% load config_tags %}RSVP Level 1 Auditorium & Zoom , 640 Massachusetts Ave NW Washington, District of Columbia, United States 20001 MM/DD/YYYY