Course Schedule for Fall 2017


 


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MPHL-730-01

Principles of Asset Management

Asset Management is a specialized type of real estate investment management that plays a crucial role in the complex structure of the hotel and lodging business. Often referred to as ownership groups—ranging from REITs to private individuals—asset managers direct individual or portfolios of hotels as income-generating resources. Even though asset management was not recognized as a specific discipline until the late 1980's, the tools of the trade and the required skill set continue to evolve rapidly, driven by the requirements of investors, financial markets, and advancements within the hotel industry. This advanced-level elective course will explore the evolution of the asset management role, strategies and tools to manage the investment, and emerging trends that will invariably dictate the future of the industry. Targeted case studies and visiting industry executives illustrate foundational principles, and provide insight into the various constituencies that utilize, direct, or are impacted by asset managers. Additionally, students will be tasked with an in-depth group research project to demonstrate an understanding of basic asset management techniques and principles. This project will be completed with an actual ownership group. The students will develop an Asset Management Plan and defend their final product with the ownership group and instructors.

Note: Prerequisite: MPJL 510, MPHL 520, MPHL 530. Recommended: MPHL 700.

  • Course #: MPHL-730-01
  • CRN: 32191
  • Format: On-campus
  • Instructor: Warfield, C.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-900-01

Capstone

As the finale and culminating course in the Global Hospitality Leadership program, the Capstone showcases a student’s mastery of subject in one, comprehensive research project. This course gives the student the opportunity to focus on the particular subset of hospitality with which they identify and in which they are looking to specialize. The industry-based Capstone project will serve as a semester-long opportunity for students to produce a substantial piece of original work under the tutelage of an industry sponsor and program faculty. Students will partner with a Capstone Advisor, who—as an industry professional—will serve as a guide through the detailed development and execution of the actual project and related deliverables. Successful projects will reflect current and future industry challenges, partner with a brand or company within the industry, and produce a body of work that delivers recommendations, and practical, implementable, and innovative solutions. As an individualized endeavor, the course provides the opportunity for students to synthesize the theoretical and practical content taught during the program while will also reviewing and examining the primary knowledge, skills, and learning goals of the MPS-GHL program. Special emphasis will be placed upon the leadership and ethical skills introduced early in the program, including verbal presentations, written assessments, research methodologies, decision-making, and strategic planning. Students must propose a thesis project, work with a dedicated Capstone Advisor to develop the project, author an in-depth research paper, supporting action plan, executive summary (“white paper”), create a visual presentation, and present and orally defend their work in front of a panel of faculty and experts at the semester’s end. Enrollment in this course is through application and approval. A minimum grade of "B" (3.00) is required in the Capstone course to graduate regardless of the student's cumulative GPA.

Note: MPS degree core requirement. Minimum grade of "B" is needed to pass. Students must have completed 24 credit hours before enrolling. If you are eligible for Capstone, please contact the GHL program administration as soon as possible to discuss the Capstone process and requirements.

  • Course #: MPHL-900-01
  • CRN: 32196
  • Format: On-campus
  • Instructor: Tucker, E.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-500-01

Ethics and Leadership in Hospitality

In the ever-evolving and global hospitality industry, self-reflection and recognition of one’s values, conduct, and consideration for others often make the difference between those leaders who are successful and those who are not. At the core of Georgetown University’s Jesuit foundations, the notion of cura personalis (“care for the whole person”) guides our mission to ensure that graduates exude not only academic excellence, but also the qualities exemplified by great leaders who make decisions and lead in an ethical manner. This foundational course sets the tone for the overall Global Hospitality Leadership program, in which students explore their existing individual assumptions, build foundational principles, and commit to their own moral compass in relation to the codes of conduct, core values, and best practices endemic to the professional world. Students will demonstrate their application of ethical practices and link those principles to a decision-making framework steeped in leadership and management. Students will embark upon collaborative projects developing their ethical decision-making skills and analyze how those skills lead to better and more effective managerial competencies. Topics include: ethical conduct in the international business context, ethical models of leadership, reasoning in managerial situations, communication and influence skills, and collaborative teaming.

Note: Core requirement for the MPS degree. Minimum grade of "B" is needed to pass.

  • Course #: MPHL-500-01
  • CRN: 32183
  • Format: On-campus
  • Instructor: Tucker, E.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-500-02   Canceled

Ethics and Leadership in Hospitality

In the ever-evolving and global hospitality industry, self-reflection and recognition of one’s values, conduct, and consideration for others often make the difference between those leaders who are successful and those who are not. At the core of Georgetown University’s Jesuit foundations, the notion of cura personalis (“care for the whole person”) guides our mission to ensure that graduates exude not only academic excellence, but also the qualities exemplified by great leaders who make decisions and lead in an ethical manner. This foundational course sets the tone for the overall Global Hospitality Leadership program, in which students explore their existing individual assumptions, build foundational principles, and commit to their own moral compass in relation to the codes of conduct, core values, and best practices endemic to the professional world. Students will demonstrate their application of ethical practices and link those principles to a decision-making framework steeped in leadership and management. Students will embark upon collaborative projects developing their ethical decision-making skills and analyze how those skills lead to better and more effective managerial competencies. Topics include: ethical conduct in the international business context, ethical models of leadership, reasoning in managerial situations, communication and influence skills, and collaborative teaming.

Note: Core requirement for the MPS degree. Minimum grade of "B" is needed to pass.

  • Course #: MPHL-500-02
  • CRN: 32184
  • Format: On-campus
  • Instructor: TBD
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-710-01

Feasibility, Analytics, Valuations, and Business Intelligence for Hospitality Development

The hospitality industry abounds with new developments, transactions, and deals, all of which must be critically analyzed to fully understand each investment's feasibility and economic attractiveness. Accordingly, this course examines practical tools of investment analysis and valuation used by current market participants including owners, operators, and lenders to evaluate and analyze lodging investments. Students will develop an understanding of how to plan an investment or development; a procedure for determining the economic feasibility of the investment; and the critical valuation techniques required for acquiring and financing assets. The course evaluates the macro forces impacting feasibility and investment opportunities and focuses on the design of market and site analyses. Expertise is built around accurately forecasting occupancy, average rates, cash flows and real estate value based on a critical analysis of supply and demand to support investment and lending decisions. Students will learn how to build long-term cash flow models and perform analyses utilizing various commonly used valuation methodologies. With a focus on both new and existing hotels and the choice between franchise and management models, other topics include restaurant/F&B valuation techniques, lending and financing basics, and investment sales/brokerage.

Note: A joint course with the Global Hospitality Leadership and Real Estate (MPRE 708) programs.

  • Course #: MPHL-710-01
  • CRN: 32190
  • Format: On-campus
  • Instructor: Deller, W.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-800-01

Global Service Standards

The very essence of hospitality is rooted in a person’s passion and desire to understand and deliver upon a guest’s needs through outstanding and refined service. Perfecting a customer’s experience, however, is not only a matter of the guests themselves, but is also grounded in the management and morale of associates. Accordingly, this course critically surveys the worlds of Service Standards and Guest Satisfaction in the hospitality industry, and examines how experiences are evaluated and graded internally and externally. Business parameters around service and success are a central topic, driving understanding of how to train, measure, and enhance areas that are often more qualitative than quantitative. As reviews and star-ratings ultimately measure revenue and branding success, students will also analyze the value of authority and peer-driven reviews as it relates to service and guest satisfaction in an attempt to determine future relevance. The execution of service can vary around the world, so this course reviews best practices globally, as well as the nuances that may occur for managers and guests regionally in the BRICS countries and the Middle East. Cases focusing on entertainment companies, airlines, and the art of culinary service and oenology further diversify the course scope.

Note: The very essence of hospitality is rooted in a person’s passion and desire to understand and deliver upon a guest’s needs through outstanding and refined service. Perfecting a customer’s experience, however, is not only a matter of the guests themselves, but is also grounded in the management and morale of associates. Accordingly, this course critically surveys the worlds of Service Standards and Guest Satisfaction in the hospitality industry, and examines how experiences are evaluated and graded internally and externally. Business parameters around service and success are a central topic, driving understanding of how to train, measure, and enhance areas that are often more qualitative than quantitative. As reviews and star-ratings ultimately measure revenue and branding success, students will also analyze the value of authority and peer-driven reviews as it relates to service and guest satisfaction in an attempt to determine future relevance. The execution of service can vary around the world, so this course reviews best practices globally, as well as the nuances that may occur for managers and guests regionally in the BRICS countries and the Middle East. Cases focusing on entertainment companies, airlines, and the art of culinary service and oenology further diversify the course scope.

  • Course #: MPHL-800-01
  • CRN: 32193
  • Format: On-campus
  • Instructor: Altman, M.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-570-01   Canceled

Global Studies in Hospitality: Intensive Learning Experience

Hospitality is a global business that is heavily influenced by the various regions in which it operates. Relationships between guests, associates, and ownership groups vary drastically, and only the most seasoned hospitality professionals can navigate the unwritten rules of this fluid international terrain. The Georgetown MPS-GHL program provides students with the opportunity to engage in applied international learning experiences in select regions of the world where the hospitality industry is being impacted on a global scale. Previous journeys have included Western Europe, Cuba, and more. This Intensive Learning Experience (ILE) requires students to develop and hone their cultural competencies and attributes found in service-oriented global citizens, better preparing them for an international career in the hospitality industry. Each Spring and Fall semester, students will have the option to travel for up to 10 days to alternating destinations around the globe, completing academic assessments before and after the trip. Alternatively, student who do not travel will engage in an in-depth research project reflecting these global issues. Due to the intensive nature of this course, the class runs on a shorter schedule than the normal 15-week semester. After a student completes this foundational requirement, and if the student wants to experience another destination with the program, this course may then be taken again as an elective.

Note: Requirement for MPHL degree students. Additional 150 minutes distance learning required.

  • Course #: MPHL-570-01
  • CRN: 32188
  • Format: On-campus
  • Instructor: TBD
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-760-01

Designing and Leading High-Impact Hospitality Teams: ILE

A dynamic team is a cornerstone of the modern hospitality business, and effective team leaders require the highly-evolved ability to adapt, put out fires, ignite creativity, juggle, cajole, console, and engage all players. This multidisciplinary course incorporates research, theories, and experiential learning to finely-tune interpersonal and intercultural skills fundamental to building and leading high performance teams in the hospitality industry. The complexity of group dynamics will be explored and reinforced via role-playing in coaching, counseling, recruiting, and managing, resulting in a mastery of progressive and innovative leadership. Team building is an essential and often elusive skill in the ever-changing world of hospitality, as it requires a broad understanding in areas from reputation management and corporate culture to global environments. Cultural influences, communities, attitudes, and behavior vary within and across nations and ethnicities requiring knowledge of etiquette, decision-making processes, greetings, and customs. Additionally, motivational techniques and strength-based applications will magnify creativity to drive change alongside practical and tactical topics such as thriving in remote or invisible offices and the art of designing effective meetings. Due to the special nature of this Intensive Learning Experience (ILE), a majority of this course will be held over 3 extended Saturday classes as an evolving series of sessions and activities tailored to group dynamics and team building.

Note: Due to the special nature of this Intensive Learning Experience (ILE), a majority of this course will be held over 4 extended Saturday classes as an evolving series of sessions and activities tailored to group dynamics and team building. Please see Course Schedule for more information.


MPHL-820-01

Local Planning and Development in Global Travel

Global Hospitality Leadership and Urban & Regional Planning students team up to engage in a cross disciplinary investigation focusing on destination development planning from a domestic and international perspective. A unique global studio environment poses participants with a design and management problem in select locations and cases, asking them to address key issues in planning, general management, and sustainability. The core question will center around place-based tourism: a focus on the distinct cultural, social, and historical characteristics to highlight and preserve in a particular location. The course surveys and connects broad areas from policy and investment, creation of infrastructure, labor and training, product design and marketing, to ecological and cultural sustainability, leveraging strategic thinking, cultural awareness, and leadership principles while managing the creation of a hospitality framework in an emerging destination.

Note: A joint course with the Global Hospitality Leadership and Urban & Regional Planning (MPUP 730) programs.

  • Course #: MPHL-820-01
  • CRN: 32194
  • Format: On-campus
  • Instructors: Horowitz, L. , Horowitz, Y.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-620-01   Canceled

Loyalty Strategy and Management in Hospitality

A small percentage of premium guests in the hospitality industry represent a majority of the profit, especially for hotel, restaurant, transportation, and credit card companies. But, how does a company give consumers a compelling reason to choose and frequently return to a brand? Moving beyond this repeat business and into true loyalty and brand advocacy is big business in hospitality and travel. The landscape of loyalty and customer expectations is evolving dramatically due to new customer segment needs, the complex and expensive financial structures of programs, the ubiquity of programs across industries, and the transformation and accessibility of technology and information. The question for companies is how can they win in the ever-growing loyalty war. The question for customer is whether the program is worthwhile to join. And, the overall question for the industry is whether true loyalty exists. This course looks analytically and creatively at the future of these programs, including deep insights into the business, finance, and design of loyalty programs, consumer perspectives, partnerships, and marketing efforts.

Note: A small percentage of premium guests in the hospitality industry represent a majority of the profit, especially for hotel, restaurant, transportation, and credit card companies. But, how does a company give consumers a compelling reason to choose and frequently return to a brand? Moving beyond this repeat business and into true loyalty and brand advocacy is big business in hospitality and travel. The landscape of loyalty and customer expectations is evolving dramatically due to new customer segment needs, the complex and expensive financial structures of programs, the ubiquity of programs across industries, and the transformation and accessibility of technology and information. The question for companies is how can they win in the ever-growing loyalty war. The question for customer is whether the program is worthwhile to join. And, the overall question for the industry is whether true loyalty exists. This course looks analytically and creatively at the future of these programs, including deep insights into the business, finance, and design of loyalty programs, consumer perspectives, partnerships, and marketing efforts.

  • Course #: MPHL-620-01
  • CRN: 32189
  • Format: On-campus
  • Instructor:
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-520-01

Managerial Accounting and Finance: Analysis and Decision-Making for Hospitality Operations

Understanding the complex figures in business transactions is imperative for any leadership role in the hospitality industry. In this foundational and required course, students practice hospitality decision-making and value creation from a hospitality operations perspective. Starting with the basics of accounting and finance, the curriculum quickly accelerates to an advanced graduate level. Using historical accounting data, the content is designed to create critical-thinking leaders who can easily participate in a numerically-intense business conversation with executives and can make informed and logical decisions based on their evaluations. In this course, students will demonstrate knowledge of generally accepted accounting principles, and evaluate business legal entities, citing reasons for their formation; evaluate income statements, balance sheets, cash flows, and learn how illustrate how managers and operators use these financial statements for decision-making and value-creation purposes. Expect sharpened analytical skills of basic cost concepts, cost-volume profit analysis, cost approaches to pricing, and ratio analysis, while developing advantageous skills in forecasting methodologies, capital and operations budgeting, and the internal audit process. Students will demonstrate formulating and using logic in decision-making, articulating those decisions, and defending them at an executive level. The course will utilize applied case studies throughout, and will require written exams, projects, and verbal presentations.

Note: Foundation requirement for Global Hospitality Leadership.

  • Course #: MPHL-520-01
  • CRN: 32185
  • Format: On-campus
  • Instructors: Balkey, D. , Brooks, C.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-880-01

Practicum I

The Integrated Practicum (internship) option is geared towards students who wish to gain experience in the hospitality industry and build a professional network while simultaneously studying. It is one of the most advantageous features of the MPS degree program, allowing students to earn three credits in place of one regular, three-credit Elective. The option is strongly encouraged for those students who are taking the program full-time, or for those students not currently employed within the hospitality industry. Practical learning opportunities are available through our various hospitality partnerships, including hotel, restaurant, association, and convention placements. Internship opportunities have been reviewed and approved by the program and are offered to students each term. Students may also bring special opportunities to the Executive Director for vetting and approval. Students will document their weekly objectives, activities, network contacts, leadership / management observations, and assessment tools in a project portfolio, which is submitted to their internship advisor at the end of the term.

Note: Registration must be approved by MPHL program administration.

  • Course #: MPHL-880-01
  • CRN: 32195
  • Format: On-campus
  • Instructor: TBD
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-530-01

Sales & Marketing and Communications for Hospitality Management

Sales, marketing, and communications strategies are key to building brand perception and awareness, distinguishing a value proposition from competitors, and growing and retaining customers. Paralleling the hospitality industry’s evolving globalization, organizations have moved from a local to a global approach. Once largely sales-driven, hospitality has become a market-driven industry, where increasingly complex channels are required to target, reach, and convert diverse prospective audiences. Today, an integrated multi-channel marketing and communications strategy is the norm, authentic content and storytelling are king, and this mastery-level course explores why. Creative and successful sales & marketing case studies are central in this foundational course, in which students learn the principles of marketing management at both the property and corporate level. Projects focus on the positioning and development of effective sales & marketing and communications plans, and the collection, tracking and analysis of data, metrics, and key performance indicators to drive strategy. Particular emphasis is given to a variety of target customer segments including business and leisure travelers, travel agencies, meeting planners, and broader groups from baby boomers to millennials and beyond. Students will learn marketing methodologies across multiple media channels including traditional (print, direct mail, radio, outdoor, TV, etc.) and digital (email, display, search, social media, etc.,). Sample topics include: customer loyalty programs, guest response action plans, ethical and privacy issues, liability and risk, as well as creative models for design and visualization. Other topics include the changing value of ratings & review systems across the world with influencer sites like TripAdvisor, Yelp, etc., and events and destination marketing.

Note: Foundation requirement for Global Hospitality Leadership.

  • Course #: MPHL-530-01
  • CRN: 32186
  • Format: On-campus
  • Instructor: Lisi, D.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings:

MPHL-530-02

Sales & Marketing and Communications for Hospitality Management

Sales, marketing, and communications strategies are key to building brand perception and awareness, distinguishing a value proposition from competitors, and growing and retaining customers. Paralleling the hospitality industry’s evolving globalization, organizations have moved from a local to a global approach. Once largely sales-driven, hospitality has become a market-driven industry, where increasingly complex channels are required to target, reach, and convert diverse prospective audiences. Today, an integrated multi-channel marketing and communications strategy is the norm, authentic content and storytelling are king, and this mastery-level course explores why. Creative and successful sales & marketing case studies are central in this foundational course, in which students learn the principles of marketing management at both the property and corporate level. Projects focus on the positioning and development of effective sales & marketing and communications plans, and the collection, tracking and analysis of data, metrics, and key performance indicators to drive strategy. Particular emphasis is given to a variety of target customer segments including business and leisure travelers, travel agencies, meeting planners, and broader groups from baby boomers to millennials and beyond. Students will learn marketing methodologies across multiple media channels including traditional (print, direct mail, radio, outdoor, TV, etc.) and digital (email, display, search, social media, etc.,). Sample topics include: customer loyalty programs, guest response action plans, ethical and privacy issues, liability and risk, as well as creative models for design and visualization. Other topics include the changing value of ratings & review systems across the world with influencer sites like TripAdvisor, Yelp, etc., and events and destination marketing.

Note: Foundation requirement for Global Hospitality Leadership.

  • Course #: MPHL-530-02
  • CRN: 32187
  • Format: On-campus
  • Instructor: Lisi, D.
  • Dates: Aug 30 – Dec 20, 2017
  • Class Meetings: