Clay Black is the Creative Director at Viasat where he oversees a multi-faceted in house creative team creating Marketing and PR campaigns, branding assets, and all things video.
He is also the former Executive Creative Director at Edelman’s DC office and brings over 20 years of creative brand building experience to his course. From beer to breakfast cereal, burgers to automotive and insurance to satellite communications, Clay has crafted and led the creative across a wide variety of categories.
Prior to joining Edelman, Clay was VP Creative Director at Leo Burnett Advertising in Chicago partnering with some of the world’s biggest brands, including the U.S. Army, Disney, Proctor & Gamble, Kellogg and Allstate.
Through traditional, digital, social and experiential media, Clay’s work has been awarded for both creativity and effectiveness.
Clay received his Bachelor’s degree in English from Hampden-Sydney College and a Masters in Communications from the Virginia Commonwealth University’s Brandcenter.