Number of Credits
33 credits
Online Master's in Integrated Marketing Communications
Online
Master's Degree
Fully Accredited Program
Develop the skills to establish a robust, integrated communications strategy focused on connecting global communities.
Apply Now Request InformationGeorgetown’s Online Master of Professional Studies in Integrated Marketing Communications program immerses you at the intersection of strategy and creativity. You’ll study the full breadth of communications disciplines—including advertising, marketing communications strategy, direct marketing, social media, and word-of-mouth marketing—and learn how to synthesize them into cohesive brand experiences. Consumer behavior is changing, along with the technology and engagement channels that consumers utilize. Marketing and communication leaders must develop flexible, responsive plans to face change and promote creative problem solving within the industry.
Through hands-on, interactive exercises, you will develop the creativity and critical thinking skills necessary to lead high-performing teams, and measure, sustain, and defend brands in today’s extremely competitive environment. Using a consumer-centric approach, you will learn how to work with clients to develop content tailored to a specific target audience, and build a portfolio of content samples for web stories, social media, email newsletters, and other channels.
- Number of Credits: 33 credits
- Work Outside of Each Class: 6-9 hours per week
Work Outside of Each Class
6-9 hours per week - Total Tuition: $51,909*
Total Tuition
$51,909* - Enrollment: Full-time or part-time
Enrollment
Full-time or part-time - Time to Complete: 2–5 years
Time to Complete
2–5 years - Semester of Entry: Fall, spring, summer
Semester of Entry
Fall, spring, summer
Led by a faculty of communications practitioners, scholars, and industry experts, students will participate in online class discussions, case studies, and research through real-world projects and internships. Your experiences will expand your knowledge of research approaches and techniques, and equip you with the necessary strategies that keep consumer interests and needs at the center of integrated campaigns.
Throughout your time in the master's program, you will evaluate numerous communications disciplines and consider each one’s unique challenges. Examining ethics through a professional lens, you will explore your own values and focus on the importance of humanity and intuition in a data-driven world.
Our online master's degree program is designed to fit the schedule of a working professional. Online classes allow you to earn your degree without interrupting your career.
My time at Georgetown has given me the confidence to push myself further than I ever thought possible in my professional and personal life. There is nothing I would trade for this experience.” The applied curriculum prepared me to address real business challenges that brands face today through data-driven marketing. I worked strategically and creatively across marketing disciplines and media channels to develop consumer insight-led integrated marketing plans.” The Integrated Marketing Communications program was a wonderful opportunity for me to acquire new strategic marketing muscles that I could instantly apply to my everyday work life.” The Master's in Integrated Marketing Communications gave me skills I immediately applied to my work. It also introduced me to new topics and changed my areas of interest. The network is a resource that I'm thankful to have for years to come.”Testimonials from current students and alumni.
In today's fast-paced, constantly-changing media environment, it has never been more challenging, or more important, to get the right message, to the right person, at the right moment. You’ll leave this online program with the techniques needed to develop meaningful insights that guide audience segmentation and targeting, message strategies, creative development, and channel selection.
*Tuition rates for each term are published annually, typically in February. Total tuition listed here reflects Fall semester of entry.
