Global Strategy Management
The second course is designed to allow students to explore communications planning and management, build a deeper understanding of the diverse nature of stakeholder engagement, and introduce some of the best global practices and models of strategic communications. Additionally, students are given tools to begin to understand and analyze their global awareness and ability to lead across cultures.
The corresponding one-week on-site residency will be in London, U.K., is designed to give the students access to global communicators and firms that are actively managing stakeholders, global brands, and operating around the world. Particular emphasis is placed on the UK media landscape while also looking more broadly in the EMEA region.
Note: Students are required to be on-site in London, UK for the 9-hour daily November 12-16, 2018 residency.