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Certificate in Marketing
Note: the Certificate in Marketing will no longer be offered beginning Spring 2019. Please consider taking our Certificate in Digital Marketing instead.
The Certificate in Marketing equips you with the foundational knowledge, skills, and strategies needed to succeed as a marketing professional. You’ll gain an in-depth understanding of the rapidly changing marketing landscape while mastering best practices in marketing planning, research, and integration.
In the classroom, you’ll learn from marketing industry experts through lectures, class exercises, individual and group work, and an integrated marketing capstone project. You’ll leave the program with the well-rounded expertise and in-demand skills needed for success.
The instructor encouraged us to ask questions that related to our career which made it easy to understand and apply what was taught in class.”
The instructor encouraged us to ask questions that related to our career which made it easy to understand and apply what was taught in class.”Natasha Carter Marketing
Upon successful completion of the certificate, you’ll be able to:
- Communicate marketing strategies, goals, and objectives effectively
- Employ quantitative and qualitative research methods for decision making
- Create comprehensive and targeted marketing plans
- Align marketing campaigns with strategic objectives
- Execute strategic marketing campaigns