Curriculum

Students with no experience or academic training in marketing are required to take Principles of Marketing as their first course. You must successfully complete the four required courses and two electives for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.


Course Schedule

Course Name Semester and Section
Required Courses  Fall 2017Spring 2018
Creating Effective Marketing Plans
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Aug 18, 2017 to Aug 25, 2017
640 Mass Ave. , C221

Sat 9:00 AM - 4:00 PM
Aug 19, 2017 to Aug 26, 2017
640 Mass Ave. , C221

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jan 26, 2018 to Feb 02, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Jan 27, 2018 to Feb 03, 2018
640 Mass Ave.

Required Fall 2017Spring 2018
Marketing Analytics
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 08, 2017 to Sep 15, 2017
640 Mass Ave. , C126

Sat 9:00 AM - 4:00 PM
Sep 09, 2017 to Sep 16, 2017
640 Mass Ave. , C126

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Feb 09, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Feb 10, 2018
640 Mass Ave.

Fri 6:30 PM - 9:30 PM
Feb 23, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Feb 24, 2018
640 Mass Ave.

Required Fall 2017Spring 2018
Strategic Marketing Intelligence
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 22, 2017 to Sep 29, 2017
640 Mass Ave. , C230

Sat 9:00 AM - 4:00 PM
Sep 23, 2017 to Sep 30, 2017
640 Mass Ave. , C230

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 16, 2018 to Mar 23, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 17, 2018 to Mar 24, 2018
640 Mass Ave.

Required Fall 2017Spring 2018
Integrated Marketing Capstone
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 10, 2017
640 Mass Ave. , C103A

Fri 6:30 PM - 9:30 PM
Dec 01, 2017
640 Mass Ave. , C103A

Sat 9:00 AM - 12:00 AM
Dec 02, 2017
640 Mass Ave. , C103A

Fri 6:30 PM - 9:30 PM
Dec 15, 2017
640 Mass Ave. , C103A

Sat 9:00 AM - 4:00 PM
Dec 16, 2017
640 Mass Ave. , C103A

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Apr 20, 2018
640 Mass Ave.

Fri 6:30 PM - 9:30 PM
May 04, 2018
640 Mass Ave.

Sat 9:00 AM - 12:00 AM
May 05, 2018
640 Mass Ave.

Fri 6:30 PM - 9:30 PM
May 18, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
May 19, 2018
640 Mass Ave.

Elective Courses  Fall 2017Spring 2018
Social, Mobile and Search Marketing
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 13, 2017 to Oct 20, 2017
640 Mass Ave. , C103A

Sat 9:00 AM - 4:00 PM
Oct 14, 2017 to Oct 21, 2017
640 Mass Ave. , C103A

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Apr 06, 2018 to Apr 13, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Apr 07, 2018 to Apr 14, 2018
640 Mass Ave.

Elective Fall 2017Spring 2018
Customer Strategy and Business Development
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 27, 2017 to Nov 03, 2017
640 Mass Ave. , C103A

Sat 9:00 AM - 4:00 PM
Oct 28, 2017 to Nov 04, 2017
640 Mass Ave. , C103A

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 02, 2018 to Mar 09, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 03, 2018 to Mar 10, 2018
640 Mass Ave.

Section 02Status: Open
Fri 6:30 PM - 9:30 PM
May 04, 2018 to May 11, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
May 05, 2018 to May 12, 2018
640 Mass Ave.

Elective Fall 2017Spring 2018
International Marketing Management
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 10, 2017
640 Mass Ave. , C222

Sat 9:00 AM - 4:00 PM
Nov 11, 2017
640 Mass Ave. , C222

Fri 6:30 PM - 9:30 PM
Nov 17, 2017
640 Mass Ave. , C225

Sat 9:00 AM - 4:00 PM
Nov 18, 2017
640 Mass Ave. , C225

Not currently scheduled
Elective Fall 2017Spring 2018
Building Strong Brands
Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 02, 2018 to Mar 09, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 03, 2018 to Mar 10, 2018
640 Mass Ave.