Curriculum

If you have no experience or academic training in marketing, you are strongly encouraged to take Principles of Marketing as your first course. You must successfully complete the four required courses and two electives for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.


Course Schedule

Course Name Semester and Section
Required Courses  Fall 2018Spring 2019
Creating Effective Marketing Plans
Not currently scheduled Not currently scheduled
Required Fall 2018Spring 2019
Strategic Marketing Intelligence
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 7 to Sep 14, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 8 to Sep 15, 2018
640 Mass Ave.

Not currently scheduled
Required Fall 2018Spring 2019
Integrated Marketing Capstone
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 9 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.

Not currently scheduled
Required Fall 2018Spring 2019
Marketing Analytics
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 21 to Sep 28, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 22 to Sep 29, 2018
640 Mass Ave.

Not currently scheduled
Elective Courses  Fall 2018Spring 2019
Building Strong Brands
Not currently scheduled Not currently scheduled
Elective Fall 2018Spring 2019
Customer Strategy and Business Development
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 12 to Oct 19, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 13 to Oct 20, 2018
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Feb 22 to Mar 1, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Feb 23 to Mar 2, 2019
640 Mass Ave.

Elective Fall 2018Spring 2019
Principles of Marketing
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 21 to Sep 28, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 22 to Sep 29, 2018
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 8 to Mar 15, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 9 to Mar 16, 2019
640 Mass Ave.

Elective Fall 2018Spring 2019
Business Statistics
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 9 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Feb 22 to Mar 1, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Feb 23 to Mar 2, 2019
640 Mass Ave.

Elective Fall 2018Spring 2019
Social, Mobile and Search Marketing
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 26 to Nov 2, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 27 to Nov 3, 2018
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Apr 5 to Apr 12, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Apr 6 to Apr 13, 2019
640 Mass Ave.

Elective Fall 2018Spring 2019
Communication in Organizations
Not currently scheduled
Section 01Status: Open
Fri 6:30 AM - 9:30 PM
Nov 9 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 AM - 9:30 PM
Feb 22 to Mar 1, 2019
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Feb 23 to Mar 2, 2019
640 Mass Ave.

Elective Fall 2018Spring 2019
International Marketing Management
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 9 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.

Not currently scheduled