Curriculum

If you have no experience or academic training in marketing, you are strongly encouraged to take Principles of Marketing as your first course. You must successfully complete the four required courses and two electives for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.


Course Schedule

Course Name Semester and Section
Required Courses  Spring 2018
Creating Effective Marketing Plans
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jan 26 to Feb 02, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Jan 27 to Feb 03, 2018
640 Mass Ave.

Required Spring 2018
Marketing Analytics
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Feb 09, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Feb 10, 2018
640 Mass Ave.

Fri 6:30 PM - 9:30 PM
Feb 23, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Feb 24, 2018
640 Mass Ave.

Required Spring 2018
Strategic Marketing Intelligence
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 16 to Mar 23, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 17 to Mar 24, 2018
640 Mass Ave.

Required Spring 2018
Integrated Marketing Capstone
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Apr 20, 2018
640 Mass Ave.

Fri 6:30 PM - 9:30 PM
May 04, 2018
640 Mass Ave.

Sat 9:00 AM - 12:00 AM
May 05, 2018
640 Mass Ave.

Fri 6:30 PM - 9:30 PM
May 18, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
May 19, 2018
640 Mass Ave.

Elective Courses  Spring 2018
Building Strong Brands
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 02 to Mar 09, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 03 to Mar 10, 2018
640 Mass Ave.

Elective Spring 2018
Customer Strategy and Business Development
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 02 to Mar 09, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 03 to Mar 10, 2018
640 Mass Ave.

Elective Spring 2018
Principles of Marketing
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 02 to Mar 09, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 03 to Mar 10, 2018
640 Mass Ave.

Elective Spring 2018
Business Statistics
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 16 to Mar 23, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Mar 17 to Mar 24, 2018
640 Mass Ave.

Elective Spring 2018
Social, Mobile and Search Marketing
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Apr 06 to Apr 13, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Apr 07 to Apr 14, 2018
640 Mass Ave.

Elective Spring 2018
Communication in Organizations
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
May 18, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
May 19, 2018
640 Mass Ave.

Fri 6:30 PM - 9:30 PM
Jun 01, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Jun 02, 2018
640 Mass Ave.

Elective Spring 2018
International Marketing Management
Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jun 01 to Jun 08, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Jun 02 to Jun 09, 2018
640 Mass Ave.