Curriculum

If you have no experience or academic training in marketing, you are strongly encouraged to take Principles of Marketing as your first course. You must successfully complete the four required courses and two electives for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.


Course Schedule

Course Name Semester and Section
Required Courses  Spring 2018Summer 2018Fall 2018
Creating Effective Marketing Plans
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jun 15 to Jun 22, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Jun 16 to Jun 23, 2018
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Aug 17 to Aug 24, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Aug 18 to Aug 25, 2018
640 Mass Ave.

Required Spring 2018Summer 2018Fall 2018
Marketing Analytics
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 21 to Oct 5, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 22 to Oct 6, 2018
640 Mass Ave.

Required Spring 2018Summer 2018Fall 2018
Strategic Marketing Intelligence
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 7 to Sep 14, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 8 to Sep 15, 2018
640 Mass Ave.

Required Spring 2018Summer 2018Fall 2018
Integrated Marketing Capstone
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 9 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.

Elective Courses  Spring 2018Summer 2018Fall 2018
Communication in Organizations
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 AM - 9:30 PM
Nov 9 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.

Elective Spring 2018Summer 2018Fall 2018
Business Statistics
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 9 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.

Elective Spring 2018Summer 2018Fall 2018
Social, Mobile and Search Marketing
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 26 to Nov 2, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 27 to Nov 3, 2018
640 Mass Ave.

Elective Spring 2018Summer 2018Fall 2018
Customer Strategy and Business Development
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jul 13 to Jul 20, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Jul 14 to Jul 21, 2018
640 Mass Ave.

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Oct 12 to Oct 19, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Oct 13 to Oct 20, 2018
640 Mass Ave.

Elective Spring 2018Summer 2018Fall 2018
International Marketing Management
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jun 1 to Jun 8, 2018
640 Mass Ave., C221

Sat 9:00 AM - 4:00 PM
Jun 2 to Jun 9, 2018
640 Mass Ave., C221

Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 9 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.

Elective Spring 2018Summer 2018Fall 2018
Principles of Marketing
Enrollment closed Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Sep 21 to Sep 28, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Sep 22 to Sep 29, 2018
640 Mass Ave.

Elective Spring 2018Summer 2018Fall 2018
Building Strong Brands
Enrollment closed Not currently scheduled Not currently scheduled