Curriculum

If you have no experience or academic training in marketing, you are strongly encouraged to take Principles of Marketing as your first course. You must successfully complete the four required courses and two electives for a total of 10.80 Continuing Education Units (CEUs), which is equivalent to 108.0 contact hours. All six courses must be completed within a two-year period.


Course Schedule

Course Name Semester and Section
Required Courses  Spring 2018Summer 2018Fall 2018
Marketing Analytics
Enrollment closed Not currently scheduled Not currently scheduled
Required Spring 2018Summer 2018Fall 2018
Strategic Marketing Intelligence
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 16 to Mar 23, 2018
640 Mass Ave. , C103A

Sat 9:00 AM - 4:00 PM
Mar 17 to Mar 24, 2018
640 Mass Ave. , C103A

Not currently scheduled Not currently scheduled
Required Spring 2018Summer 2018Fall 2018
Integrated Marketing Capstone
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Apr 20, 2018
640 Mass Ave. , C126

Fri 6:30 PM - 9:30 PM
May 04, 2018
640 Mass Ave. , C126

Sat 9:00 AM - 12:00 AM
May 05, 2018
640 Mass Ave. , C126

Fri 6:30 PM - 9:30 PM
May 18, 2018
640 Mass Ave. , C126

Sat 9:00 AM - 4:00 PM
May 19, 2018
640 Mass Ave. , C126

Not currently scheduled Not currently scheduled
Required Spring 2018Summer 2018Fall 2018
Creating Effective Marketing Plans
Enrollment closed Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jun 15 to Jun 22, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Jun 16 to Jun 23, 2018
640 Mass Ave.

Not currently scheduled
Elective Courses  Spring 2018Summer 2018Fall 2018
Building Strong Brands
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 02 to Mar 09, 2018
640 Mass Ave. , C125

Sat 9:00 AM - 4:00 PM
Mar 03 to Mar 10, 2018
640 Mass Ave. , C125

Not currently scheduled Not currently scheduled
Elective Spring 2018Summer 2018Fall 2018
Customer Strategy and Business Development
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 02 to Mar 09, 2018
640 Mass Ave. , C228

Sat 9:00 AM - 4:00 PM
Mar 03 to Mar 10, 2018
640 Mass Ave. , C228

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jul 13 to Jul 20, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Jul 14 to Jul 21, 2018
640 Mass Ave.

Not currently scheduled
Elective Spring 2018Summer 2018Fall 2018
Principles of Marketing
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 02 to Mar 09, 2018
640 Mass Ave. , C124

Sat 9:00 AM - 4:00 PM
Mar 03 to Mar 10, 2018
640 Mass Ave. , C124

Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
May 11 to May 18, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
May 12 to May 19, 2018
640 Mass Ave.

Not currently scheduled
Elective Spring 2018Summer 2018Fall 2018
Business Statistics
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Mar 16 to Mar 23, 2018
640 Mass Ave. , C219

Sat 9:00 AM - 4:00 PM
Mar 17 to Mar 24, 2018
640 Mass Ave. , C219

Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 09 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.

Elective Spring 2018Summer 2018Fall 2018
Social, Mobile and Search Marketing
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Apr 06 to Apr 13, 2018
640 Mass Ave. , C103B

Sat 9:00 AM - 4:00 PM
Apr 07 to Apr 14, 2018
640 Mass Ave. , C103B

Not currently scheduled Not currently scheduled
Elective Spring 2018Summer 2018Fall 2018
Communication in Organizations
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
May 18, 2018
640 Mass Ave. , C220

Sat 9:00 AM - 4:00 PM
May 19, 2018
640 Mass Ave. , C220

Fri 6:30 PM - 9:30 PM
Jun 01, 2018
640 Mass Ave. , C220

Sat 9:00 AM - 4:00 PM
Jun 02, 2018
640 Mass Ave. , C220

Not currently scheduled Not currently scheduled
Elective Spring 2018Summer 2018Fall 2018
International Marketing Management
Enrollment closed
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Jun 01 to Jun 08, 2018
640 Mass Ave. , C221

Sat 9:00 AM - 4:00 PM
Jun 02 to Jun 09, 2018
640 Mass Ave. , C221

Not currently scheduled Not currently scheduled
Section 01Status: Open
Fri 6:30 PM - 9:30 PM
Nov 09 to Nov 16, 2018
640 Mass Ave.

Sat 9:00 AM - 4:00 PM
Nov 10 to Nov 17, 2018
640 Mass Ave.