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Step 1: Required courses

If you have no experience or academic training in marketing, you are required to take Principles of Marketing as your first course.

Marketing Analytics – XCPD-737

Strategic Marketing Intelligence – XCPD-507

Integrated Marketing Capstone – XCPD-525

Creating Effective Marketing Plans – XCPD-523

Step 2: Elective courses

Please select 2 electives from the list below.

Building Strong Brands – XCPD-524

Customer Strategy and Business Development – XMKT-725

Principles of Marketing – XCPD-031

Business Statistics – XFIN-657

Social, Mobile and Search Marketing – XCPD-732

Communication in Organizations – XCPD-032

International Marketing Management – XCPD-502