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Step 1: Required courses

If you have no experience or academic training in marketing, you are required to take Principles of Marketing as your first course.

Creating Effective Marketing Plans – XCPD-523

Strategic Marketing Intelligence – XCPD-507

Marketing Analytics – XCPD-737

Integrated Marketing Capstone – XCPD-525

Step 2: Elective courses

Please select 2 electives from the list below.

Principles of Marketing – XCPD-031

Customer Strategy and Business Development – XMKT-725

Communication in Organizations – XCPD-032

Social, Mobile and Search Marketing – XCPD-732

Business Statistics – XFIN-657

International Marketing Management – XCPD-502