Mia Vallo is Vice President, Insights and Analytics at National Geographic Partners, where she oversees the Insights and Analytics team for the National Geographic Media business.
Drawing from her 18 years of experience in media and consumer products, she is responsible for driving actionable insights and developing data solutions for the business. She manages a team responsible for data strategy, customer insights, digital analytics, social media intelligence, data science, and data platforms. In addition, she has trained hundreds of National Geographic employees on digital and social media analytics, and champion a data-driven culture across the organization.
Prior to National Geographic, Mia Vallo held multiple marketing positions at companies such as Network Solutions, AOL, and Sabre Hospitality, where she was responsible for managing multi-million dollar marketing budgets and global brands. Mia specializes in digital marketing and analytics, where she uses insights from analytics, customer insights, and social media to develop strategic plans and digital marketing campaigns. An active member of the digital marketing and analytics community, she is a member of Digital Analytics Association and a regular speaker and panelist at various conferences in the industry.
At Georgetown University School of Continuing Studies, Mia Vallo teaches Digital Analytics and Measurements class in the Master's program for Integrated Marketing Communications.
Mia Vallo has a Master of Business Administration in E-commerce Management and International Finance from American University and a Bachelor of Science in Marketing with International Concentration from Virginia Tech.