Program in Master's in Public Relations & Corporate Communications
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Daniel Webber

Dan Webber is the General Manager of Edelman’s Corporate and Advisory team in Washington DC.

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His team provides companies and organizations strategic counsel specific to reputation matters, brand storytelling, financial special situations, internal employee experience, organizational transformation, and navigating and planning for crisis and incident response.

Dan specializes in helping clients prepare for, navigate and overcome critical areas of risk, issues and crises. This includes developing reputation management programs; digital-focused communications plans; transformation planning; in-depth training and simulations; and helping clients identify, build and leverage strategic relationships with influencers. During the past 14 years at Edelman, Dan has worked with many different organizations to provide counsel and support related to social media driven reputation issues and crises. This includes activating rapid response incident response teams, developing training and simulations for several Fortune 500 companies, and standing up ad hoc triage teams for brand new clients that call with an incident with minimal planning or governance in place.


Prior to his role on the Corporate and Advisory team, Dan served as General Manager of Edelman DC’s digital team. This was an 80+ person team that spearheaded digital programs and included a full suite of offerings from creative, development/technology, digital analytics, online measurement, search engine optimization, performance marketing, paid amplification, online influencer engagement, etc. Throughout the entirety of this role, Dan led the digital crisis team offering for Edelman and was a member of the firm’s data security and privacy group.

 

Dan is also currently serving as an adjunct professor at Georgetown University, teaching a graduate level class on Digital Crisis Management. He regularly speaks and lectures at a number of other universities, including The College of William and Mary, Northwestern University and Howard University. Before moving into public relations, Dan worked as a college administrator in residential community development. Webber attended The College of William and Mary in Williamsburg, Virginia where he earned his bachelor of business administration in marketing.