Program in Master's in Public Relations & Corporate Communications
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Daniel Webber

Dan Webber joined Edelman in the summer of 2004.

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As a senior vice president and group head on the DC Digital team, he leads the digital corporate and crisis group providing global companies and organizations strategic counsel specific to online reputation matters and crisis-related issues. Dan specializes in helping clients prepare for, navigate and overcome digital issues that start or spread online. This includes developing online corporate reputation management programs; social media-focused crisis communications plans; in-depth training and simulations; and helping clients identify, build and leverage strategic relationships with online influencers. Dan’s team spearheads crisis and reputation-related online monitoring programs, in addition to developing and implementing a variety of digital components, such as micro sites, social channel management, dark sites, content development and online search/ad strategy. Since joining DC Digital, Dan has helped execute online communications programs for a variety of corporate, crisis and financial issues, including corporate digital and social media planning; training and simulations; strategic counsel on a number of issues like class action lawsuits, mergers and acquisitions, activist shareholders, government investigations, product recalls and other sensitive matters. Dan has guest lectured at Howard University and The College of William and Mary and regularly presents on a number of digital corporate, crisis, reputation management and risk topics for organizations and trade associations. He is also currently serving as an adjunct professor at Georgetown, teaching a graduate level class on Digital Crisis Management. Prior to joining the Digital Public Affairs team in D.C., Dan served on Edelman Atlanta’s Corporate Communications and B2B team driving research, writing, media relations and influencer relationship development for several corporate clients. He counseled both private and publicly traded companies on thought leadership platforms, influencer organization choices, targeted positioning of C-level executives and the development of strategic media relationships for several diverse clients, such as Alston & Bird LLP, The PGA of America and UPS. Before moving into public relations, Dan worked as a college administrator at Christopher Newport University (CNU) in residential community development and crisis response. Webber attended The College of William and Mary in Williamsburg, Virginia where he earned his bachelor of business administration in marketing.