The curriculum for the MPS in Public Relations & Corporate Communications emphasizes strategic planning and research so that students tailor outreach to meet critical business objectives. The courses span five focus areas and are updated each semester to reflect current professional trends and marketplace needs. All courses maintain an emphasis on Georgetown University values, including the program’s charge to elevate the discipline of communications and harness its power by fostering responsible communications practices.
Students gain a global perspective on communications and public relations as they learn to think strategically, present creative ideas, develop clear and concise writing skills, and become leaders in their respective organizations.
Conversations In Ethics
Every day, PR professionals face ethical challenges that impact both personal and organizational integrity. In recognition of the overarching importance of sound ethical judgment in these fields, Georgetown MPS students start their program with a required core course in applied ethics. With its centuries-old Jesuit tradition, Georgetown is uniquely qualified to teach the application of ethical principles and decision making in the real world of sensitive information, conflicting agendas, organizational objectives, corporate financial demands, and a host of other pressures faced by communications professionals. Students are taught how to elevate their standards, integrate them into their professional and personal lives, and then hold themselves accountable.
Elements of Communication Planning
A mastery of communications planning is a building block for success in MPS PRCC and in your career. Students learn the Georgetown way of step-by-step communications planning. The course focuses on each of the elements in-depth and provides opportunities for practice and ultimately, mastery. Each element of the model builds on the next, starting with the research to create a situational analysis and advancing to the differences between a goal and objective and strategies and tactics. Students not only learn how to identify key publics, but also understand how to create targeted messaging for each. Evaluation and creation of budgets and timelines are also examined. At the end of the course, students understand the planning model and know how to apply it to a range of communications challenges. Students are prepared for their capstone experience and other coursework.
Research is an integral part of any public relations program. This course will explore current trends and issues associated with public relations research and will investigate the most commonly used research methodologies employed by successful public relations practitioners. These include competitive intelligence and fact-finding, media analysis and measurement, focus group, and custom survey research, market and industry research, media segmentation and targeting, computer-assisted research as well as text mining analytics.
Public Relations Writing
Students learn to write essential public relations documents such as press releases, op-eds, speeches, fact sheets, and talking points. Each topic will be covered for two to four weeks beginning with a lecture, followed by homework, reinforcing and supplemental discussion, and in-class review by the instructor and other students.
The culmination of the program is the capstone course, where students synthesize their accumulated learning to produce a significant project tied to the industry. The capstone is a work experience with a substantial academic component that offers students an opportunity to apply their new skills in a supportive learning environment.
Access to Hybrid Courses
In the last decade, career paths in public relations, journalism, and communications have converged in many new and interesting ways. PR professionals, for example, often rely on the storytelling strategies of journalists to tell compelling and authentic stories about their organizations. At the same time, journalists are finding value in multi-channel engagement strategies born from the advertising industry. Anticipating continued change for professionals in this industry, students in the Public Relations & Corporate Communications program may take courses offered through Georgetown’s Journalism MPS program, giving them the agility they need for related skill building and interdisciplinary study.
“The program provided me with knowledge and insight that I could immediately implement in my work. It has provided me with the confidence and experience needed to take on more challenging goals in my Communications career. I received a huge return on investment!”–M. H. (G’13)