Explore the Degree
The Master of Professional Studies (MPS) in Sports Industry Management (SIM) consists of 30 credits (10 courses).
Each SIM student begins by building a foundation through courses in ethics, leadership and management, and social responsibility and globalization. In their final semester, students will complete a capstone course—a culmination of the academic experience that demonstrates the student’s ability to apply the knowledge he or she has gained throughout the program. In between, students take four additional courses tailored to their chosen concentration track and two electives to round out their education.
A minimum cumulative GPA of 3.00 (“B”) is required of all students for good standing and to be eligible for graduation.
Required Core Courses (6 Credits)
Students must earn a grade of “B” or better in both Capstone and Ethics to successfully complete these courses.
Required Foundation Courses (6 Credits)
Concentration Courses (12 Credits)
Students are required to take four courses (12 credits) within one of two concentrations:
1. Strategic Marketing, Communications, & Digital Media
Students develop expertise in promoting the sports industry, teams, athletes, and events while learning how to forge strong relationships with the media. Additionally, they gain a deeper understanding of how to leverage brands, databases, the Internet, market research, and technology to develop marketing strategy and long-term consumer relationships.
- Strategic Sports Marketing
- Sports Communications and Public Relations
- Sales Promotion, Licensing and Revenue Development in Sports
- Sports Digital Media and Consumer Engagement
2. Business, Management, & Operations
Students develop a functional knowledge of finance, law, facility management, and economics while learning to employ analytical and planning tools to execute strategy that maximizes profitability and productivity.
- Sports Business and Finance
- Sports Law, Contracts and Negotiation
- Sports Event Planning and Facility Management
- Sports Economics and Global Brand Management
Electives Courses or Internship/Externship (6 Credits)
Students are required to complete 6 credits through elective courses, internships/externships, or courses outside of their primary concentration.
The SIM program offers a variety of electives to help students stay current in the sports market. Elective courses differ by semester and offerings are subject to change from year to year.
- Sports Entrepreneurship in a Global Marketplace
- Sports Analytics
- Global Games: Olympics and World Cup
- Intercollegiate Athletics Administration
- The Business of Sports Media
A hallmark of the program is an applied learning component facilitated through internship and externship opportunities. To participate, students must seek approval from program staff prior to registration.
- Internships: Internships are ideal for students who are enrolled full-time in the program. To receive credit for the internship courses, students must work a minimum of 20 hours per week in a sports business position on-site for the entirety of the semester. While students will have access to a database of internship offerings, it is important for students to apply, interview, and secure their own internships. Because the SIM program values real-world experience, students will not be placed in internships by the SIM program. For a list of partner organizations that have previously offered internships to SIM students, visit the Internships page.
- Externships: Externships are ideal for students who are enrolled part-time in the program while maintaining full-time employment. The Externship course is an alternative option for students who cannot participate in an internship but still want to apply their skills in the real world. Current externship opportunities include:
- Washington Redskins Gameday Operations Externship
- FOX Sports University
- CITI Open Tennis
- On Campus: The on-campus format for the master's in Sports Industry Management program is designed for students in the D.C. metro area who prefer learning in a classroom setting and on a consistent schedule. Classes are held on campus at the same times every week, giving students an opportunity for one-on-one interaction with faculty and peers in a classroom environment.
- Online: The online format for the master's in Sports Industry Management program is the same as the on-campus format, only it is designed for students who prefer learning in a flexible online community and/or are not located in the D.C. metro area. In this online format, students can listen to lectures and complete assignments on their own schedules from select states across the country, with all faculty and peer interaction occurring in a virtual setting.