Master of Professional Studies in Integrated Marketing Communications

Creating Impact Through Integration

In today’s world of brand saturation and fragmented media, there is a rising demand for communicators who can craft the cohesive and compelling brand messaging that not only engages consumers but also builds brand equity.

Georgetown’s Master of Professional Studies in Integrated Marketing Communications (IMC) prepares students to embrace the complexities of working across communications disciplines—including advertising, public relations, direct marketing, and word-of-mouth/buzz marketing—to maximize impact. Students master the strategies needed to create and manage effective marketing campaigns while building their expertise in areas such as consumer research and insights, creative strategy, communications, and branding. 

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