On-Campus & Online Formats
Creating Impact Through Integration
In today’s world of brand saturation and fragmented media, there is a rising demand for communicators who can craft the cohesive and compelling brand messaging that not only engages consumers but also builds brand equity.
Georgetown’s Master of Professional Studies in Integrated Marketing Communications (IMC) prepares students to embrace the complexities of working across communications disciplines—including advertising, public relations, direct marketing, and word-of-mouth/buzz marketing—to maximize impact. Students master the strategies needed to create and manage effective marketing campaigns while building their expertise in areas such as consumer research and insights, creative strategy, communications, and branding.
Master the Complexities of Today’s Marketplace
- Consumer Behavior & Insights. Rooted in a deep understanding of the consumer, the curriculum emphasizes research-driven insights as the foundation of effective campaigns.
- Disciplines & Channels. Exposed to the full spectrum of communications disciplines, students are equipped to implement an effective mix of traditional and digital media channels.
- Strategy & Creativity. Students learn how to leverage both analytical thinking and creative skills to design an engaging brand experience.
- Applied Curriculum. Real-time client challenges and case studies provide students with valuable hands-on experience.