Center for Continuing and Professional Education

Social Media Management

Social Media Management


Ideal for Professionals in marketing, public affairs, strategic communications, visual communications/media design and others who seek to implement social media more effectively for their respective organization.
Program Format On-Campus Intensive: Courses meet on-campus 9:00 a.m. to 5:00 p.m. for the duration of one week (Mon.-Fri.) followed by one week of online course work.

Online: All courses are asynchronous so that students do not need to meet online at a specific time each week.
Program Length Intensive: During Intensive Program students complete the seven required courses in two weeks.

Online: Seven required courses over one semester. Students are not required to enroll continuously and have up to two years to complete the program.
Program Cost Tuition is $395.00 to $695.00 per course. Total program tuition including all seven courses is $4,165.00. Most course materials are included.

Members of the American Marketing Association are eligible for a 10% tuition discount on each course. Learn more about funding or financing your certificate >>
Start Date Social Media Management courses are open enrollment and offered throughout the year. Students are encouraged to complete the courses in sequence. Please see course schedule below for the next start date.

Program Overview

The Certificate in Social Media Management enables professionals tasked with branding, public affairs, marketing communications (internal or external), or community engagement to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations. Through a combination of case study analysis, lecture, project work, and simulations, participants develop expertise in social media planning, campaign management, and analysis to craft an authentic and effective "voice" for their organizations and communities.

Program Objectives

Upon successful completion of the program, participants will:

  • Master social media communication principles and platforms
  • Apply strategies and tactics to real projects
  • Implement an effective and comprehensive social media campaign
  • Develop a professional portfolio to demonstrate newly acquired expertise

Certificate Requirements

To receive the Certificate in Social Media Management from Georgetown University, students must successfully complete seven (7) required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours. All seven courses must be completed within a two-year period.

  Course Name Course Type CEUs
1 Using Social Media Tools Effectively Required 0.40
2 Writing for Social Media Required  0.80
3 Social Media Strategies & Tactics Required 0.70
4 Measuring & Calculating ROI Required 0.70
5 Strategic Communication Planning Required 0.70
6 Policies & Procedures to Manage Risk Required 0.70
7 Capstone Course in Social Media Required 0.80
Total 7 Required   4.80


See below for course schedules and registration information.

Program Prerequisites

  • A bachelor's degree or the equivalent.
  • A minimum of 1 to 3 years of professional work experience in a communications, marketing, public relations, or media role.

Social Media Prerequisites

Program participants are expected to have working knowledge of common social media platforms such as Facebook, Twitter, LinkedIn, Google, YouTube, Tumblr, Instagram, and Pinterest. Prior to enrolling, students should have active accounts on these platforms, be able to use basic features and perform common tasks, and understand applicable terminology (e.g hashtags, likes, pins. etc.). Those with limited experience are strongly encouraged to open accounts to begin gaining experience with each platform. A recommended resource for beginners is Platform: Get Noticed in a Noisy World, which is available in hardcover, e-book, and audible formats.

International Students

Georgetown University cannot sponsor student visas for non-credit professional certificate programs, however, international students who enter the U.S. on a valid visa are eligible to enroll in courses. For more information, please see our Frequently Asked Questions. A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program.

How to Enroll

This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Course registration is complete when payment is processed and you receive a confirmation email.

Required:

Capstone Course in Social Media
Measuring & Calculating Return on Investment for Social Media
Policies and Procedures to Manage Risk
Social Media Strategies & Tactics
Strategic Communication Planning
Using Social Media Tools Effectively
Writing for Social Media


Course Schedule

Course Name Semester and Section
Required  Fall 2016Spring 2017Summer 2017
Writing for Social Media Enrollment closed
Section 10
Online
Sep 19, 2016 to Oct 03, 2016

Status:
Closed
Not currently scheduled
Section 01
Mon, 1:30 PM - 5:00 PM
Feb 27, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Mar 27, 2017 to Apr 10, 2017

Status:
Open
Not currently scheduled
Section 01
Mon, 1:30 PM - 5:00 PM
Jun 12, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Jul 17, 2017 to Jul 23, 2017

Status:
Open
Required Fall 2016Spring 2017Summer 2017
Strategic Communication Planning Enrollment closed
Section 10
Online
Nov 07, 2016 to Nov 21, 2016

Status:
Closed
Not currently scheduled
Section 01
Fri, 9:00 AM - 5:00 PM
Mar 03, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Apr 24, 2017 to May 08, 2017

Status:
Open
Not currently scheduled
Section 01
Fri, 9:00 AM - 5:00 PM
Jun 16, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Jul 31, 2017 to Aug 06, 2017

Status:
Open
Required Fall 2016Spring 2017Summer 2017
Policies and Procedures to Manage Risk Enrollment closed
Section 10
Online
Nov 21, 2016 to Dec 05, 2016

Status:
Closed
Not currently scheduled
Section 01
Wed, 9:00 AM - 5:00 PM
Mar 01, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
May 22, 2017 to Jun 05, 2017

Status:
Open
Not currently scheduled
Section 01
Thu, 9:00 AM - 5:00 PM
Jun 15, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Aug 14, 2017 to Aug 20, 2017

Status:
Open
Required Fall 2016Spring 2017Summer 2017
Capstone Course in Social Media Enrollment closed
Section 10
Online
Dec 05, 2016 to Dec 19, 2016

Status:
Closed
Not currently scheduled
Section 01
Online
Mar 06, 2017 to Mar 13, 2017

Status:
Open
Section 101
Online
Jun 05, 2017 to Jun 19, 2017

Status:
Open
Not currently scheduled
Section 01
Online
Jun 19, 2017 to Jun 22, 2017

Status:
Open
Section 101
Online
Aug 21, 2017 to Sep 04, 2017

Status:
Open
Required Fall 2016Spring 2017Summer 2017
Using Social Media Tools Effectively Enrollment closed Not currently scheduled
Section 01
Mon, 9:00 AM - 1:00 PM
Feb 27, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Mar 13, 2017 to Mar 27, 2017

Status:
Open
Not currently scheduled
Section 01
Mon, 9:00 AM - 1:00 PM
Jun 12, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Jul 10, 2017 to Jul 16, 2017

Status:
Open
Required Fall 2016Spring 2017Summer 2017
Social Media Strategies & Tactics Enrollment closed Not currently scheduled
Section 01
Tue, 9:00 AM - 5:00 PM
Feb 28, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Apr 10, 2017 to Apr 24, 2017

Status:
Open
Not currently scheduled
Section 01
Tue, 9:00 AM - 5:00 PM
Jun 13, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Jul 24, 2017 to Jul 30, 2017

Status:
Open
Required Fall 2016Spring 2017Summer 2017
Measuring & Calculating Return on Investment for Social Media Enrollment closed Not currently scheduled
Section 01
Thu, 9:00 AM - 5:00 PM
Mar 02, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
May 08, 2017 to May 22, 2017

Status:
Open
Not currently scheduled
Section 01
Wed, 9:00 AM - 5:00 PM
Jun 14, 2017
640 Mass Ave.

Status:
Open
Section 101
Online
Aug 07, 2017 to Aug 13, 2017

Status:
Open
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