The Georgetown University Certificate in Franchise Management program is a unique offering that provides attendees a comprehensive look at the franchise sector in an engaging and dynamic environment. Participants gain critical insight, practical knowledge, and analytical skills required to succeed in franchising. The program combines experienced faculty with focused case studies and expert guest speakers to address major topics germane to franchising including the history of franchising, legal structure and regulatory environment, franchise relations, strategic planning and system support.
The program is designed to maximize the transfer of knowledge on franchising with a combination of lecture, case studies and expert guest speakers. Participants will work in small groups to analyze case studies and present their analysis for instructor and peer review.
The courses are approved for franchise professionals working towards achievement of the Certified Franchise Executive (CFE) designation from the International Franchise Association (IFA). Program participants receive 1350 CFE credits toward the CFE designation awarded by the IFA.(IFA). To complete the education requirement for the CFE designation, candidates must earn a total of 2500 CFE credits, of which a minimum of 1300 CFE credits must be earned in class.
By the end of the program, participants will be able to:
- Determine critical success factors for managing a franchise
- Leverage emerging trends in the franchise industry
- Gain insight, practical knowledge, and analytical skills required to succeed in franchising
The program is ideal for professionals seeking comprehensive insight into the franchise community including entrepreneurs, current and prospective franchisees, non-profit organization managers, and suppliers to the franchise community. It is also designed for consultants and analyst covering the franchise industry or local government officials seeking to attract business development in their communities.
National franchise organizations that have sent executives to the program include:
|American Pool Players||Berlitz||British Petroleum|
|Buffalo Wild Wings||Caribou Coffee||Career Builders|
|Circle-K||Express Personnel||Exxon Mobil|
|Golden Corral||Haagen-Dazs||Juan Valdez Cafe|
|Kiddie Academy||Kumon||Link Staffing|
|National Maintenance||Papa Gino’s||Red Mango|
|Safeguard Business Systems||Shell Oil||Snap-on Tools|
|Sylvan Learning Centers||The UPS Store||Val-Pak|
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Dr. Benjamin Litalien introduces the program curriculum.
- Dr. Ben Litalien publishes dissertation on Franchise Management for Non-profits and is awarded the 2011 Arthur S. Karp Research Award from the International Franchise Association. - January2013
- Dr. Ben Litalien keynotes at the University of Toledo Franchise Summit. - February 2013
To receive the Certificate in Franchise Management from Georgetown University, students must successfully complete the three (3) for a total of 6.30 Continuing Education Units (CEUs), which is equivalent to 63.0 contact hours. Students must complete the requirements within a two-year period.
Participants in the certificate program must have a four-year degree or extensive experience in lieu of a degree. A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program. Any requests for exceptions to these requirements must be made in writing to the program director at CCPE.
Program Format & Schedule
The program offers a unique format designed for working professionals. Each course is three consecutive days or 21 hours each. The three courses are:
- Building Blocks of Franchising
- Managing a Franchise Business
- The Future of Franchising
The courses should be taken in sequence in the same semester. Course details are available by clicking the links below.
Tuition for each course is $1,500.00. Students who register for all three courses in one transaction receive a 10% tuition discount, which is equivalent to $150 per course.
It is strongly recommended that participants complete the courses in one term; however, it is not required and students can register for individual courses. For students who register for courses separately, total tuition is $4,500.00. For students who register for all three courses in one transaction, total tuition is $4,050.00. Tuition payment is due at time of registration. Withdrawals and refunds are processed based on the Withdrawal and Refund Policy.
This program also qualifies for VA Benefits for eligible students.
Most course materials are included in the cost of tuition. Course materials will be distributed in digital format and accessible through Blackboard, Georgetown's learning management system. Students must have a laptop or tablet computer to access course materials.
This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive a Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart" on the course registration page, logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.
Non-credit professional certificate programs are classified as part-time education programs. As a result, Georgetown University cannot sponsor international students for student visas (F-1) to enroll in certificate programs. However, prospective international students who enter the U.S. on a valid visa are eligible to enroll in courses. For more about travel visas, please see the section on international students underFrequently Asked Questions.
Franchise Management Schedule
Minimum Required: 3.0 Courses
|XCPD-463 Building Blocks of Franchising|
|XCPD-462 Managing a Franchise Business|
|XBUS-464 The Future of Franchising|