The Georgetown University Certificate in Franchise Management program is a unique offering that provides attendees a comprehensive look at the franchise sector in an engaging and dynamic environment. Participants gain critical insight, practical knowledge, and analytical skills required to succeed in franchising. The program combines experienced faculty with focused case studies and expert guest speakers to address major topics germane to franchising including the history of franchising, legal structure and regulatory environment, franchise relations, strategic planning and system support.  The courses are also approved for franchise professionals working towards achievement of the  Certified Franchise Executive (CFE) designation from the International Franchise Association (IFA). Program participants receive 900 CFE credits toward the CFE designation awarded by the IFA.

Program Highlights

• Dr. Ben Litalien publishes dissertation on Franchise Management for Non-profits and is awarded the 2011 Arthur S. Karp Research Award from the International Franchise Association. - January 2013
• Dr. Ben Litalien keynotes at the University of Toledo Franchise Summit. - February 2013

Designed For

The program is ideal forprofessionals seeking comprehensive insight into the franchise community including entrepreneurs, current and prospective franchisees, non-profit organization managers, and suppliers to the franchise community. It is also designed forconsultants and analyst covering the franchise industry or local government officials seeking to attract business development in their communities.

National franchise organizations that have sent executives to the program include:

• American Poolplayers Association
• Berlitz
• British Petroleum
• Buffalo Wild Wings
• Caribou Coffee
• Career Builders
• Circle-K
• Express Personnel Services
• Exxon Mobil Corporation
• Golden Corral
• Haagen-Dazs
• Juan Valdez Cafe
• Kiddie Academy
• Kumon
• Link Staffing
• National Maintenance Contractors
• Papa Gino’s
• Red Mango
• Safeguard Business Systems
• Shell Oil Company
• Snap-on Tools
• Sylvan Learning Centers
• Taco Bueno Restaurants
• The UPS Store
• Tudor Doctor
• Val-Pak

Program Objectives

By the end of the program, participants will be able to:

• Determine critical success factors for managing a franchise
• Leverage emerging trends in the franchise industry
• Gain insight, practical knowledge, and analytical skills required to succeed in franchising

Program Structure

The program offers a unique format designed for working professionals. Each course is three consecutive days or 21 hours each. The two courses are: (1) Building Blocks of Franchising and; (2) Managing a Franchise Business. The courses should be taken in sequence in the same semester. Course details are available by clicking the links below.

Program Deliverables

The program is designed to maximize the transfer of knowledge on franchising with a combination of lecture, case studies and expert guest speakers. Participants will work in small groups to analyze case studies and present their analysis for instructor and peer review.

Program Prerequisites

Participants in the certificate program must have a four-year degree or extensive experience in lieu of a degree. A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program. Any requests for exceptions to these requirements must be made in writing to the program director at CCPE.

Tuition

The tuition for each course is $1,350.00. It is strongly recommended that participants complete both courses in one term; however, it is not required. The total cost of tuition is $2,700.00 for completion of the certificate program. Tuition payment is due at the time of registration.

Registration

This is an open enrollment program so no application is required. You may register by clicking on the course links below.

More Information

For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to ccpeprograms@georgetown.edu,or call 202.687.7000.