Center for Continuing and Professional Education

Franchise Management

Program Description

The Georgetown University Certificate in Franchise Management program is a unique offering that provides attendees a comprehensive look at the franchise sector in an engaging and dynamic environment. Participants gain critical insight, practical knowledge, and analytical skills required to succeed in franchising. The program combines experienced faculty with focused case studies and expert guest speakers to address major topics germane to franchising including the history of franchising, legal structure and regulatory environment, franchise relations, strategic planning and system support.

The program is designed to maximize the transfer of knowledge on franchising with a combination of lecture, case studies and expert guest speakers. Participants will work in small groups to analyze case studies and present their analysis for instructor and peer review.

The courses are approved for franchise professionals working towards achievement of the Certified Franchise Executive (CFE) designation from the International Franchise Association (IFA). Program participants receive 1350 CFE credits toward the CFE designation awarded by the IFA.(IFA). To complete the education requirement for the CFE designation, candidates must earn a total of 2500 CFE credits, of which a minimum of 1300 CFE credits must be earned in class.

Program Objectives

By the end of the program, participants will be able to:

  • Determine critical success factors for managing a franchise
  • Leverage emerging trends in the franchise industry
  • Gain insight, practical knowledge, and analytical skills required to succeed in franchising

Designed For

The program is ideal for professionals seeking comprehensive insight into the franchise community including entrepreneurs, current and prospective franchisees, non-profit organization managers, and suppliers to the franchise community. It is also designed for consultants and analyst covering the franchise industry or local government officials seeking to attract business development in their communities.

National franchise organizations that have sent executives to the program include:

  • British Petroleum
  • Buffalo Wild Wings
  • Caribou Coffee
  • Circle-K
  • Express Personnel
  • ExxonMobil
  • Haagen-Dazs
  • Safeguard Business Systems
  • Shell Oil
  • Sylvan Learning Centers
  • The UPS Store

Program Content

Dr. Benjamin Litalien introduces the program curriculum.

Program Highlights

  • Dr. Ben Litalien appears on the Kojo Nnamdi (WAMU 88.5FM) show to discuss a recent ruling by the National Labor Relations Board that affects franchise/ employee relations. Read more >>
  • Georgetown University CCPE partners with the USO to create a program in Franchise Venture Planning for wounded, injured, or ill soldiers, their caregivers, and surviving spouses. Read more >>
  • Dr. Ben Litalien keynotes at the University of Toledo 2013 Franchise Summit. Read more >>
  • Dr. Ben Litalien publishes dissertation on the Social Franchise and receives the Arthur S. Karp Research Award from the International Franchise Association. Read more >>

Certificate Requirements

To receive the Certificate in Franchise Management from Georgetown University, students must successfully complete the three (3) required courses for a total of 6.30 Continuing Education Units (CEUs), which is equivalent to 63.0 contact hours. Students must complete the requirements within a two-year period.

  Course Name Course Type CEUs
1 Building Blocks of Franchising Required 2.10
2 Managing a Franchise Business Required 2.10
3 The Future of Franchising Required 2.10
Total   3 Required 6.30

See below for course schedules and registration information.

Program Prerequisites

Participants in the certificate program must have a four-year degree or extensive experience in lieu of a degree. A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program. Any requests for exceptions to these requirements must be made in writing to the program director at CCPE.

Program Format & Schedule

The program offers a unique format designed for working professionals. Each course is three consecutive days or 21 hours each. The three courses are:

  1. Course 01: Building Blocks of Franchising
  2. Course 02: Managing a Franchise Business
  3. Course 03: The Future of Franchising

The courses should be taken in sequence in the same semester. Course details are available by clicking the links below.

Program Tuition

Tuition for each course is $1,500.00. Students who register for all three courses in one transaction receive a 10% tuition discount, which is equivalent to $150.00 per course.

It is strongly recommended that participants complete the courses in one term; however, it is not required and students can register for individual courses. For students who register for courses separately, total tuition is $4,500.00. For students who register for all three courses in one transaction, total tuition is $4,050.00. Tuition payment is due at time of registration. Withdrawals and refunds are processed based on the Withdrawal and Refund Policy.

Members of the International Franchise Association are eligible for a 10% tuition discount on each course. To receive the discount email your NetID and IFA membership number to ccpeprograms@georgetown.edufor verification. Your account will be registered as eligible and you may select the IFA discount during the checkout process. New students will need to first create an account in My SCS.

This program also qualifies for Veterans Affairs Benefits for eligible students.

Tuition Payment Considerations

While non-credit professional certificate programs do not qualify for federal financial aid, prospective students should consider the following for tuition payment:

  • Seek employer funding or reimbursement
  • Enroll in our interest-free payment plan
  • Use Veterans Affairs (VA) Benefits/ GI Bill
  • Apply for a private education loan
  • Take advantage of tuition discounts for alums, groups, and select partner organizations
  • Register for individual courses over multiple semesters

Program Materials

Most course materials are included in the cost of tuition. Course materials will be distributed in digital format and accessible through Blackboard, Georgetown's learning management system. Students must have a laptop or tablet computer to access course materials.

Program Registration

This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive a Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart" on the course registration page, logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

International Students

Non-credit professional certificate programs are classified as part-time education programs. As a result, Georgetown University cannot sponsor international students for student visas (F-1) to enroll in certificate programs. However, prospective international students who enter the U.S. on a valid visa are eligible to enroll in courses. For more about travel visas, please see the section on international students under Frequently Asked Questions.

More Information

For more information or to speak with a program advisor, please send an email to or call 202.687.7000.  Interested students are also encouraged to RSVP for an upcoming information session.

How to Enroll

This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Course registration is complete when payment is processed and you receive a confirmation email.


Building Blocks of Franchising
Managing a Franchise Business
The Future of Franchising

Course Schedule

Course Name Semester and Section
Required  Fall 2016
Building Blocks of Franchising Not currently scheduled
Section 01
Thu/Fri/Sat, 9:00 AM - 5:00 PM
Sep 22, 2016 to Sep 24, 2016
640 Mass Ave.

Required Fall 2016
Managing a Franchise Business Not currently scheduled
Section 01
Thu/Fri/Sat, 9:00 AM - 5:00 PM
Oct 27, 2016 to Oct 29, 2016
640 Mass Ave.

Required Fall 2016
The Future of Franchising Not currently scheduled
Section 01
Thu/Fri/Sat, 9:00 AM - 5:00 PM
Dec 01, 2016 to Dec 03, 2016
640 Mass Ave.

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