Center for Continuing and Professional Education

Social Media Management

Online Course Registration Now Open

Students in our Social Media Management Certificate Program can now take select classes online to fulfill their certificate requirements. Like our on-campus classes, the online sections are taught by distinguished faculty and provide students with frequent assessments and feedback to ensure mastery of core competencies. The addition of asynchronous online options gives students maximum flexibility, making the program ideal for professionals with busy schedules.

Select the Online course sections below and register today.

Program Description

For many organizations, social media has become a primary channel to engage, listen to, and communicate with a variety of stakeholders - from customers to employees to suppliers and competitors. Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr, and other social media platforms have changed the rules of engagement. An integrated and multi-channel social media strategy is now a must-have for organizations seeking to achieve their missions or business objectives, especially since social media is an extension of the most powerful form of marketing: word-of-mouth. As the value of "earned media" - word-of-mouth recommendations from friends, family, and news articles - rises because it is trusted more than "paid media", all organizations, whether mission-driven or profit-driven, must learn to shape the public conversation about their products, services, or missions.

The Certificate in Social Media Management enables professionals tasked with branding, public affairs, marketing communications (internal or external), or community engagement to plan, execute, and assess a comprehensive and effective social media campaign for corporations, government agencies, or non-profit organizations. Through a combination of case study analysis, lecture, project work, and simulations, participants develop expertise in social media planning, campaign management, and analysis to craft an authentic and effective "voice" for their organizations and communities.

Program Objectives

Program participants will:

  • Master social media communication principles and platforms
  • Apply strategies and tactics to real projects
  • Implement an effective and comprehensive social media campaign
  • Develop a professional portfolio to demonstrate newly acquired expertise

Designed For

The certificate is designed for professionals in marketing, public affairs, strategic communications, visual communications/media design and others who seek to implement social media more effectively for their respective organization. Applicable careers include:

  • Marketing Manager
  • Public Relations/ Brand Manager
  • Blogger/ Social Media Copywriter
  • Media Relations Representative
  • Community Engagement Manager
  • Social Media Strategist/ Specialist
  • Social Media Consultant
  • Public Affairs Officer

Career & Industry Outlook

According to the Bureau of Labor Statistics Occupational Outlook Handbook, demand for marketing, advertising, and promotions managers is expected to grow 12% through 2022. Demand for social media skills continues to grow according to job search site Indeed.com. For salary information related to careers in social media, please see the Social Media Jobs Salary Guide published by OnwardSearch. Prospective students are also encouraged to research salary expectations at salary.com, glassdoor.com, and payscale.com. Please note that salaries vary based on experience, location, and industry. Some sites may require you to create an account.

Program Prerequisites

  • A bachelor's degree or the equivalent.
  • A minimum of 1 to 3 years of professional work experience in a communications, marketing, public relations, or media role.

Exceptions to these program prerequisites must be approved by a faculty member or program director.

Social Media Prerequisites

Program participants are expected to have working knowledge of common social media platforms such as Facebook, Twitter, LinkedIn, Google, YouTube, Tumblr, Instagram, and Pinterest. Prior to enrolling, students should have active accounts on these platforms, be able to use basic features and perform common tasks, and understand applicable terminology (e.g hashtags, likes, pins. etc.). Those with limited experience are strongly encouraged to open accounts to begin gaining experience with each platform. A recommended resource for beginners is Platform: Get Noticed in a Noisy World, which is available in hardcover, e-book, and audible formats.

Certificate Requirements

To receive the Certificate in Social Media Management students must successfully complete the seven (7) required courses for a total of 4.80 Continuing Education Units (CEUs), which is equivalent to 48.0 contact hours.

  Course Name Course Type CEUs
1 Using Social Media Tools Effectively Required 0.40
2 Writing for Social Media Required  0.80
3 Social Media Strategies & Tactics Required 0.70
4 Measuring & Calculating ROI Required 0.40
5 Strategic Communication Planning Required 0.70
6 Policies & Procedures to Manage Risk Required 0.70
7 Capstone Course in Social Media Required 0.80
Total   7 Required 4.80
 

See below for course schedules and registration information.

Program Format & Schedule

Courses are offered in two different formats to give students maximum flexibility:

Intensive: Courses meet on campus 9:00am to 5:00pm on weekdays (Mon – Fri) over one week followed by one week of online course work.

Online: Courses meet 100% online through Canvas, our online course management platform. All courses are asynchronous so that students do not need to meet online at a specific time each week. Our online courses are faculty-guided and all course work is competency-based and submitted online. Register for online courses below.

Program Registration

This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Current students must register with their Georgetown NetID and password. New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive a Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart" on the course registration page, logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

Program Tuition

Tuition varies per course. Total program tuition including all seven (7) courses is $4,165.00. Participants pay per course and payment is due at the time of registration. Withdrawals and refunds are processed based on the Withdrawal and Refund Policy.

Members of the American Marketing Association are eligible for a 10% tuition discount on each course. Email your AMA membership number to ccpeprograms@georgetown.edu for approval. Upon verification, your student profile will be updated as eligible for the AMA discount. Tuition discounts are only applicable at the time of registration. Tuition discounts are not applied retroactively.

Tuition Payment Considerations

While non-credit professional certificate programs do not qualify for federal financial aid, prospective students should consider the following for tuition payment:

  • Seek employer funding or reimbursement
  • Enroll in our interest-free payment plan
  • Use Veterans Affairs (VA) Benefits/ GI Bill
  • Apply for a private education loan
  • Take advantage of tuition discounts for alums, groups, and select partner organizations 
  • Register for individual courses over multiple semesters

Program Format & Schedule

The program is taught over a two-week period. Courses vary between on-campus and online sessions. Click on individual courses below for schedule details. Students may register for individual courses or the entire program at once.

Program Materials

Most course materials are included in the cost of tuition. Course materials will be distributed in digital format and accessible through Blackboard, Georgetown's learning management system. Students must have a laptop or tablet computer to access course materials.

International Students

A TOEFL examination for non-native speakers of English is not required but students are expected to read, write and comprehend English at the graduate level to fully participate in and gain from the program. Non-credit professional certificate programs are classified as part-time education programs. As a result, Georgetown University cannot sponsor international students for student visas (F-1) to enroll in certificate programs. However, prospective international students who enter the U.S. on a valid visa are eligible to enroll in courses. For more about travel visas, please see the section on international students under Frequently Asked Questions.

More Information

For more information or to speak with a program advisor, please send an email to ccpeprograms@georgetown.edu or call 202.687.7000. Interested students are also encouraged to RSVP for an upcoming information session.

 
How to Enroll

This certificate is an open enrollment program. No application is required and registration is available by clicking the course links below. Course registration is complete when payment is processed and you receive a confirmation email.

Required:

Capstone Course in Social Media
Measuring & Calculating Return on Investment for Social Media
Policies and Procedures to Manage Risk
Social Media Strategies & Tactics
Strategic Communications Planning
Using Social Media Tools Effectively
Writing for Social Media


Course Schedule

Course Name Semester and Section
Required  Spring 2016Summer 2016Fall 2016
Policies and Procedures to Manage Risk Enrollment closed
Section 10
Online
Apr 11, 2016 to Apr 25, 2016

Status:
Closed
Not currently scheduled
Section 01
Thu, 9:00 AM - 5:00 PM
Aug 11, 2016
640 Mass Ave. , C228

Status:
Open
Not currently scheduled
Section 01
Wed, 9:00 AM - 5:00 PM
Nov 02, 2016
640 Mass Ave.

Status:
Open
Section 10
Online
Nov 21, 2016 to Dec 05, 2016

Status:
Open
Required Spring 2016Summer 2016Fall 2016
Strategic Communications Planning Enrollment closed Not currently scheduled
Section 01
Wed, 9:00 AM - 5:00 PM
Aug 10, 2016
640 Mass Ave. , C228

Status:
Open
Section 02
Sat, 9:00 AM - 5:00 PM
Jun 11, 2016
640 Mass Ave. , C228

Status:
Open
Not currently scheduled
Section 01
Fri, 9:00 AM - 5:00 PM
Nov 04, 2016
640 Mass Ave.

Status:
Open
Section 02
Sat, 9:00 AM - 5:00 PM
Sep 24, 2016
640 Mass Ave.

Status:
Open
Section 10
Online
Nov 07, 2016 to Nov 21, 2016

Status:
Open
Required Spring 2016Summer 2016Fall 2016
Using Social Media Tools Effectively Enrollment closed Not currently scheduled
Section 01
Mon, 9:00 AM - 1:00 PM
Aug 08, 2016
640 Mass Ave. , C228

Status:
Open
Not currently scheduled
Section 01
Mon, 9:00 AM - 1:00 PM
Oct 31, 2016
640 Mass Ave. , C103A

Status:
Open
Section 10
Online
Sep 06, 2016 to Sep 19, 2016

Status:
Open
Required Spring 2016Summer 2016Fall 2016
Writing for Social Media Enrollment closed Not currently scheduled
Section 01
Mon, 1:30 PM - 5:00 PM
Aug 08, 2016
640 Mass Ave. , C228

Status:
Open
Not currently scheduled
Section 01
Mon, 1:30 PM - 5:00 PM
Oct 31, 2016
640 Mass Ave.

Status:
Open
Section 10
Online
Sep 19, 2016 to Oct 03, 2016

Status:
Open
Required Spring 2016Summer 2016Fall 2016
Social Media Strategies & Tactics Enrollment closed Not currently scheduled
Section 01
Tue, 9:00 AM - 5:00 PM
Aug 09, 2016
640 Mass Ave. , C228

Status:
Open
Not currently scheduled
Section 01
Tue, 9:00 AM - 5:00 PM
Nov 01, 2016
640 Mass Ave.

Status:
Open
Section 10
Online
Oct 03, 2016 to Oct 17, 2016

Status:
Open
Required Spring 2016Summer 2016Fall 2016
Measuring & Calculating Return on Investment for Social Media Enrollment closed Not currently scheduled
Section 01
Fri, 9:00 AM - 5:00 PM
Aug 12, 2016
640 Mass Ave. , C228

Status:
Open
Not currently scheduled
Section 01
Thu, 9:00 AM - 5:00 PM
Nov 03, 2016
640 Mass Ave.

Status:
Open
Section 10
Online
Oct 17, 2016 to Oct 31, 2016

Status:
Open
Required Spring 2016Summer 2016Fall 2016
Capstone Course in Social Media Enrollment closed Not currently scheduled
Section 01
Online
Aug 15, 2016 to Aug 19, 2016

Status:
Open
Not currently scheduled
Section 01
Online
Nov 07, 2016 to Nov 11, 2016

Status:
Open
Section 10
Online
Dec 05, 2016 to Dec 19, 2016

Status:
Open
Connect with us

Professional Certificate in Health Coaching - Webinar (5/26)

May 26, 2016 12:00 PM - 1:00 PM Details

Professional Certificate Programs News and Highlights