Social media and digital communications are revolutionizing the way the world's population is communicating with one another. Yet this is not an equal or one dimensional shift around the world. Chinese Internet users are embracing message boards and forums far more than blogs. In many parts of Europe and Africa, mobile devices based communications are leading the way. And in US, content creators are now forming mini-media empires blurring the lines between traditional and "new" media.To succeed in this world, global communications professionals must be able to understand cultures different from their own, tailor their strategy market by market and use the promise of non-traditional digital communications to solve a communications challenge. This course will introduce students to the basic elements of global communications by focusing on 6 key international markets in a revolving class format where students work on a real client project from a different global region each week. Actively using tools like blogs, wikis, online social networks and online video, students will create a digital communications strategy for a new client each week. At the end of the course schedule, the entire class will take a week long trip to London to work side by side on an on-location project in London.