Course Description:

Google's first page of results is the new New York Times front page. Learn strategies and tactics to help your company, content or clients rank highly in major search engines. Learn an in-depth approach on how people look for information online--the exact words and phrases that are most often used. Search engine optimization (SEO) enables companies to improve their online visibility and ultimately increase traffic driven from major search engines by implementing best practices, which will be thoroughly covered in the course.