Center for Continuing and Professional Education

The Lean Startup Introduced

Course Details

With its origins as part of the Toyota Production System, the Lean Startup Methodology has become the process of choice for validating whether product ideas are truly worth pursuing. The basic premise is that most products and/or startups fail because people build things that users don't actually want. Building products that will attract millions of users is a management science and repeatable process that can be learned.

The first in a series of workshops, The Lean Startup Introduced is a half-day introduction into what the lean startup methodology is and a high level overview of how it can be applied to your product and startup ideas. The instructor, Danny Boice, will give real world examples of each lean startup concept and tactic that have been used successfully by his startups and by other successful startup founders and product managers.

Designed For

  • Entrepreneurs
  • Product managers
  • Designers
  • Marketing professionals
  • Engineers


Danny Boice is the CTO of Speek,a 500 Startups-funded startup that lets users do conference calls with a simple link rather than using phone numbers and PINs. A serial entrepreneur and executive, Danny started his career as a software engineer working for startups like Network Solutions and in the 90's. Danny founded his first company Jaxara in the early 2000s and exited via acquisition.

Danny attended Harvard University and is a guest contributor to The Wall Street Journal, The Washington Post, Fast Company, and Pando Dailyas an expert on startups, product, technology, and user experience. He was recently named a Tech Titan by Washingtonian Magazine. You can find Danny on Twitter @DannyBoice.

Course Objectives

After successful completion of this workshop, you will:

  • Understand the lean startup methodology at a basic level
  • Apply the core concepts of the lean startup methodology to your own startup and product ideas
  • Gain ideas to begin building a data-driven case to validate your startup and product ideas
  • Learn about additional resources, books, blogs, and websites to continue learning


The Lean Startup Introduced is the first in a series of workshops on entrepreneurship and product development. The workshop series consists of three seminars:

  1. The Lean Startup Introduced(XMGR-200)
  2. The Lean Startup Applied (XMGR-201)
  3. Building Your Lean Startup (XMGR-202)

Students are strongly encouraged (but not required) to complete the workshops in sequence.

Tuition Discounts

Georgetown University students, alumni, and faculty are eligible for a 10% tuition discount. To receive your discount, please login into the non-credit student portal, complete the account setup process, and then email your name, NetID, and GUID to . Once your status has been verified, you can apply the discount upon registration for the course. Members of the AMA-DC are also eligible for a 10% tuition discount.

Course Registration

This course is an open enrollment course. No application is required and registration is available by clicking "Add to Cart" below.

Current non-credit students must register with their Georgetown NetID and password. Current undergraduate and graduate students must log in to the Student Portal with their Georgetown NetID and password, click "My Profile" to complete the student profile, and then register for the course.

New students must first create an account and password through the Student Portal prior to registration. After your account is created, you will receive your Georgetown NetID via email. When you have your Georgetown NetID and password, continue registration by clicking "Add to Cart", logging in, and following the steps to complete checkout. Course registration is complete when payment is processed and you receive a confirmation email.

Georgetown NetID Password Reset

If you have forgotten or do not have your Georgetown University NetID password, please contact the University Information Systems (UIS) 24/7 IT Helpdesk to have your password reset.

Withdrawal & Refund Policy

Refunds for course withdrawals and cancellations are processed based on the Withdrawal and Refund Policy.

More Information

For more information or to speak with a program advisor, please complete the Request More Information Form, send an email to, or call (202) 687-8700.

Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.

Certificate Programs Information Sessions

October 1, 2014 6:00 PM Details

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