XCPD-599 Franchise Management Theory and Practice | Georgetown School of Continuing Studies (SCS)

Course Description

The franchise model is going through significant transitions due to a complex array of influences including new technologies, increasing regulatory activities, and rapidly changing global demographics. This course is designed to help franchise professionals gain a better appreciation for and a deeper understanding of best practices and developing trends in franchising. It is structured to help individuals in the franchise sector develop broader knowledge and better competency in the emerging components that relate to the franchise model. It takes a strong concept, high quality marketing and many other elements to build a successful franchise company. This course will evaluate the various approaches used by a broad spectrum of franchise companies to identify, evaluate and even challenge traditional thinking. Attendees will review the latest thinking in the business community on corporate structures, chain development, mergers, acquisitions and divestitures related to franchising. The course will present case studies, interactive exercises, and group projects to foster new insights and strategies, as well as provide presentations by key industry guest speakers.

Course Outline

Online Study:

Introduction and Overview

Site Selection, Real Estate & Territory Allocation

Territory Modeling for Success

The Utility of Technology

Technically Speaking

Media and Marketing Management

Franchise Marketing Challenges

Course Wrap-up

Face-to-Face Classroom Study:

DAY ONE (9am – 5pm) Thursday

Welcome, Introductions and Overview

Strategic Growth Planning

Operational Elements of a Franchise Company

Operations Overview

DAY TWO (9am – 5pm) Friday

Reflection and Review

Ongoing Franchise Support

Franchise Systems and Support

The Future of Franchising

Strategic Planning for Innovation

DAY THREE (8am – 4pm) Saturday

Reflection and Review

Legal & Regulatory Analysis

Legal Analysis

The Franchise Melting Pot

Mergers & Acquisitions

Understanding Gen-Y

Review, Wrap-up,Evaluations & Graduation

Course Objectives

Develop new approaches to managing an existing or new franchise
Identify best practices across leading franchise companies
Discuss the developing trends franchise management is facing
Provide salient and meaningful strategies for dealing with franchise related issues

Applies Towards the Following Certificates

Certificate in Franchise Management : Required

Enroll Now - Select a section to enroll in

XCPD-599 - 001

Spring 2025 Non-Credit

Available

May 05, 2025 to May 17, 2025

Online

May 05, 2025 to May 14, 2025

Classroom

Th, F, Sa

9:00AM to 5:00PM

May 15, 2025 to May 17, 2025

Schedule and Location

View Details

31.5

School of Continuing Studies

Tuition non-credit

$2,750.00

Section Notes

This course has both an asynchronous online and a classroom learning component.

May 5-14 – Online
May 15,16,17 - Will meet at the Georgetown University SCS Campus, 640 Massachusetts Ave NW, Washington DC

This class section will be held on the Georgetown University School of Continuing Studies campus at 640 Massachusetts Ave NW, Washington, DC.

All students entering the building must meet the health and safety standards of the University. Complete details can be found at https://www.georgetown.edu/coronavirus/

The Franchise Management Certificate consists of two unique sessions which can be completed in any order and/or independently. Each session comprises an online component, which must be successfully completed prior to attending a three-day face-to-face component. CFE Credits from the IFA will be granted upon completion of either/each session as outlined below:

19.5 IFA LIVE credits

Students that complete both Sessions I & II within a 2-year period will be eligible for the Certificate in Franchise Management from Georgetown University School of Continuing Studies.