Keith Scully

Adjunct Lecturer -SCS MPS - Sports Industry Management Program

Subject Matter Expert: Sports Marketing, Analytics, and Management

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Current CEO-Managing Director, Strategic-Noise GroupGroup: International sports branding and merchandising consultant specialized in strategic analytic business attraction, A.I.

Bio and Featured Works

Current

CEO-Managing Director, Strategic-Noise Group

Group: International sports branding and merchandising consultant specialized in strategic analytic business attraction, A.I. revenue generation, convergence, retention through tested digital/social/traditional/mobile marketing, GTM, budget/contract, design/production/sales/delivery of products, events, sponsorships, DTC, B2C, B2B, and relationship development.

 

Georgetown University (2014 - current): Graduate Professor (Adj) in Sports Management (SCS-SIM).

Lecturing five (5) courses: Strategic Marketing (designed and wrote course), Leadership, Sales/Sponsorship, Economics, and Ethics. Designated Subject Matter Expert for Global Sports Marketing (traditional and digital), Branding, and Management.

 

American University (2018 - current): Graduate Professor (Adj) in Sports Marketing/Social Media Analytics (designed and wrote course), plus Global Leadership. Lead and participated in multiple sports industry webinars (over 10,000 views.)

 

Past

Senior global executive posts or consultant: Microsoft, Starbucks, NIKE, FILA International, Reebok, Burberry, Blue Rhino Propane… Responsibilities include strategic marketing, business development/analytics, event promotion/sponsorships, merchandising, e-commerce, sales, and customer creation through communication, advertising/PR, digital media, and licensing. International guest lecturer on brand strategy and digital marketing management at multiple companies and universities, including GU - Josoor Institute, Qatar.

 

Awards

Promoted: Subject Matter Expert, Global Strategic Marketing, and Leadership

GU - The Tropaia Award, Excellence in Teaching Award, and Outstanding Faculty Award.

Faculty Member and World Cup advisor, Josoor Institute Supreme Committee, Doha, Qatar

About Keith Scully

Expertise

Business Development A.I.
Global Strategic Marketing
Media Analytics