Keith Scully

Adjunct Lecturer -SCS MPS - Sports Industry Management Program

Subject Matter Expert: Sports Marketing, Analytics, and Management

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Current CEO-Managing Director, Strategic-Noise Consulting GroupCommercial leader with expertise in revenue generation through international sports branding, sponsorship strategy, and merchandising.

Bio and Featured Works

Current

CEO-Managing Director, Strategic-Noise Consulting Group

Commercial leader with expertise in revenue generation through international sports branding, sponsorship strategy, and merchandising. Specializes in significant revenue growth through strategic analytics and business attraction. Execution of AI for revenue generation and retention by employing effective digital, social, traditional, and mobile marketing strategies. Experienced in go-to-market (GTM) planning, budget management, contract negotiation, design, production, sales, and delivery of products, events, sponsorships, direct-to-consumer (DTC), business-to-consumer (B2C), and business-to-business (B2B) relationships.

International guest lecturer on brand strategy and digital marketing management at multiple universities, including GU - Josoor Institute, Qatar, Stanford, UCLA, Loyola Marymount, Yale, and MIT.

Professorships:

Georgetown University (2014 - current): Graduate Professor (SME, Adj) in Sports Management (SCS-SIM).

Lecturing five (5) courses: Strategic Marketing (designed course), Leadership, Sales/Sponsorship, Economics, and Ethics. Designated Subject Matter Expert (SME) for Global Sports Marketing, Sales/Revenue, Branding, Sponsorships, and Management.

American University (2018 - current): Graduate Professor (Adj) in Sports Marketing/Social Media Analytics (designed course), Cost-Benefit Analysis (CBA), plus Global Leadership. Led and participated in multiple sports industry webinars (over 100,000 views).

 

Past

Senior global executive posts or consultant: NIKE, FILA International, Reebok, Burberry, Microsoft, Starbucks, Blue Rhino Propane… Responsibilities include multi-billion-dollar business development/analytics growth, event promotion/sponsorships, merchandising, e-commerce, sales, and customer creation through social, advertising/PR, digital media, and licensing.

 

Awards

Promoted: Subject Matter Expert, Global Strategic Marketing, and Leadership

GU - The Tropaia Award, Excellence in Teaching Award, and Outstanding Faculty Award.

Faculty Member and World Cup advisor, Josoor Institute Supreme Committee, Doha, Qatar

About Keith Scully

Expertise

Business Development A.I.
Global Strategic Marketing
Media Analytics