Karen Kranack
Outside of teaching, Im a Group Director of Applied AI at DEPT Agency.
Bio and Featured Works
Outside of teaching, I'm a Group Director of Applied AI at DEPT Agency. I help companies create innovative digital products and services that balance business goals, customer needs and technical feasibility through expertise in lean consumer experience design and agile product development. I'm an entrepreneur that has worked both agency-side, and client-side. I'm an Adjunct Professor teaching Qualitative Research Methods for Georgetown University's Communication, Culture and Technology MA program.I've worked with everyone, from high-tech to high fashion: Montefiore Hospital Systems, Intuit/QuickBooks, SCJohnson, Genentech, Estee Lauder, Coca-Cola, Sony, Sonos, Johnson & Johnson, Google, MasterCard, Seamless, Lucasfilm/StarWars.com, Second Life, Barnes & Noble.com, Verizon, General Mills, Orbitz, Ascension Hospital Systems, Benjamin Moore, Bloomberg, Intermix, Time Magazine and National Geographic Online.
I help students acquire practical skills in qualitative research methods that they can apply in an academic context, or to help them find employment in a user research context.