Today data is everywhere. The most competitive commercial companies are harnessing it to formulate their go-to-market strategies, make course corrections and outthink the competition. Governments are using data to develop solutions to social issues, recruit talent, and even to prevent terrorist attacks. This course explores how government agencies, commercial companies and nonprofits are Business Intelligence (BI) and Big Data Analytics to achieve their strategic goals and objectives. During the course students are introduced to the concepts through real-world demonstrations of BI and Big Data Analytics solutions.
This course examines how information science and competitive intelligence are both concerned with the gathering, manipulation, classification, storage, and retrieval of recorded knowledge for analysis and utilization. Students will have practical experience with case studies that demonstrate the need to develop information systems that can acquire, organize, maintain, and disseminate information with minimum effort and costs to users through adjusting the traditional perspectives substantially.