She is tasked with developing and implementing communication strategies that enhance Shatterproof’s influence and engagement with the general public and key audiences. Kirsten promotes, enhances, and protects the organization’s brand reputation, leadership in the field, and the visibility of the organization and its leaders, develops and implement Shatterproof’s integrated communications strategy to advance brand identity, broadens awareness of its programs and priorities and increase the visibility of its programs across key stakeholders and oversees digital marketing strategy and success across Shatterproof’s website, email, blog, paid, social and technology platforms. In addition to building the Shatterproof brand, she has helped develop a national strategy addressing stigma toward addiction.
Kirsten has spent the majority of her career using marketing and communications to drive social change and impact.
For more than 20 years she was with Special Olympics International, most recently as the global Chief Brand and Communications Officer, leading a team throughout the world to creatively shape and challenge perceptions about people with intellectual disabilities through sports, health, youth and school programming and engagement with the broader public. Through marketing, digital engagement, thought leadership, awareness, events, content and storytelling, she and her team reframed the Special Olympics brand to be known as a global inclusion movement. As a member of the global executive leadership team, and over her time with the movement, she has been instrumental in the global growth of Special Olympics which is now in 195 countries around the world and reaches 6 million athletes and has nearly 90 percent brand recognition and familiarity. Her accomplishments included setting the global strategic agenda for the organization, promoting 11 Special Olympics World Games both Winter and Summer in locations throughout the world including China, Japan, Korea, Greece, Austria and the United Arab Emirates. She established a multiyear global broadcast partnership with ESPN, and has overseen policy summits, corporate and agency partnerships, a celebrity Global Ambassador program, advocacy campaigns, concerts and films.
Seckler is now serving on the Special Olympics DC Board of Directors.
Kirsten is also an Adjunct Professor at Georgetown University for the School of Continuing Studies teaching with the Integrated Marketing and Sports Industry Management Programs including classes on Global Integrated Marketing, Social Responsibility and Diversity in Sports, and Facility and Event Management.
Previous to joining Special Olympics, Seckler worked in the marketing department at Kraft where she managed the Oscar Mayer Wienermobile brand icon and year-round marketing tour. She also spent five years working as a print journalist. Seckler was an honoree of the Washington Women in Public Relations Woman of the Year Award and is an accomplish speaker and guest lecturer. Seckler has a Bachelor of Arts degree from the University of Delaware and a Certificate in Nonprofit Executive Management from Georgetown University. She lives in Virginia with her husband, two children and two dogs.
University of Delaware - B.A. - Mass Communication/Media Studies and Theater
Georgetown University - Certificate in Nonprofit Executive Management