Shripal Shah is the Chief Executive Officer and Managing Director at MOKO Social Media.
Shah joins MOKO after most recently being with the Washington Redskins as their Chief Strategy Officer, where he was tasked with maximizing the team’s strategic and business prospects and overseeing the organization’s marketing strategy and digital and social media platforms. Shripal has more than 16 years of experience in digital strategy, development and execution. Shah previously served as SVP, Chief Digital Strategist for Catalyst Public Relations (acquired by IMG in 2013), PR Week’s 2012 Small Agency of the Year and The Holmes Report’s 2012 Boutique Agency of the Year. While at Catalyst, Shah was responsible for overseeing and elevating digital marketing strategy across the agency's client portfolio, assisting in business development and advancing thought leadership initiatives. Shah was the social media architect for multiple award-winning programs, including the Dick’s Sporting Goods Foundation PACE (Protecting Athletes through Concussion Education) initiative, which earned “Best Cause Related Marketing Campaign of the Year” honors at the 2012 SABRE Awards. During Shah’s initial five-year tenure with the Redskins, he cultivated the team’s digital channels, marketing strategy,website operations and creative execution. Positioning the Redskins as leaders in the social media arena, Shah launched the team's Facebook fan-page, its Foursquare team badge (the Redskins became the first NFL team to do so) and the first official professional sports team iPad app. He implemented the first-of-its-kind integration of Twitter in a professional sports stadium. A frequent panelist at top industry conferences, including SXSW and Social Media Week, Shah also worked at Barnes&Noble.com managing development teams and has previously developed web strategies for Kenneth Cole, Seagram's, Bank of New York, and Morgan Stanley, among others.
University of Massachusetts Amherst - B.S. W. Independent Concentration in Multimedia Productions, Computer Science, 3-D Animation