Frances Wilkinson is a client-focused brand marketing professional with over nine years of experience in sports marketing, client entertainment, event management, brand management, project management, strategic sponsorship negotiation, and marketing analysis.
She is a thoughtful decision-maker with the ability to design creative and attainable solutions, and a strategic planner with proven implementation experience. Wilkinson is currently an Account Director at IMG, where her primary responsibility is to manage clients’ strategic integrated golf marketing platform. In this role she is responsible for leading account teams, producing and managing events, making strategic recommendations, managing large budgets, and creating, activating and measuring marketing plans. Prior to working at IMG, Wilkinson was a Senior Program Manager at The Martin Agency’s MVPGROUP in Richmond, VA. She also spent four years managing NASCAR and IRL hospitality programs for International Speedway Corporation at Richmond International Raceway. A native of Lexington, KY, Wilkinson is a graduate of the University of Kentucky and currently resides in Richmond, VA with her husband Shawn.
University of Kentucky - B.A. - Communication
Virginia Commonwealth University - M.S. - MEd, Sport Leadership