Keith Scully

CEO-Managing Director, Strategic-Noise Group

Group: International sports branding and merchandising consultant specialized in strategic analytic business attraction, revenue generation, convergence, retention through tested digital/social/traditional/mobile marketing, GTM, budget/contract, design/production/sales/delivery of products, events, sponsorships, DTC, B2C, B2B, and relationship development.

Georgetown University (2014 - current): Graduate Professor (Adj) in Sports Management (SCS-SIM).

Lecturing five (5) courses: Strategic Marketing (designed and wrote course), Leadership, Sales/Sponsorship, Economics, and Ethics. Designated Subject Matter Expert for Global Sports Marketing (traditional and digital), Branding, and Management.

American University (2018 - current): Graduate Professor (Adj) in Sports Marketing/Social Media Analytics (designed and wrote course) plus Global Leadership. Lead and participated in multiple sports industry webinars (over 10,000 views.)

Past

Senior global executive posts or consultant: Microsoft, Starbucks, NIKE, FILA International, Reebok, Burberry, Blue Rhino Propane… Responsibilities include strategic marketing, business development/analytics, event promotion/sponsorships, merchandising, e-commerce, sales, and customer creation through communication, advertising/PR, digital media, and licensing. International guest lecturer on brand strategy and digital marketing management at multiple companies and universities, including GU - Josoor Institute, Qatar.

Awards

Promoted: Subject Matter Expert, Global Strategic Marketing, and Leadership

GU - The Tropaia for Excellence in Teaching plus Outstanding Faculty Award.

Faculty Member and WC advisor, Josoor Institute Supreme Committee, Doha Qatar