Strategic-Noise Group: International sports branding and merchandising consultant specialized in
strategic analytic business attraction, revenue generation, convergence, retention through tested digital/social/traditional/mobile marketing, GTM, budget/contract, design/production/sales/delivery of products, events, sponsorships, DTC, B2C, B2B, and relationship development.
(GU) Graduate Professor (Adj) in Sports Management (SCS-SIM). Lecturing five (5) courses: Strategic Marketing, Leadership, Sales/Sponsorship, Economics, and Ethics. GU Subject Matter Expert: Global Marketing (traditional and digital), Branding and Management.
Past: Senior global leadership posts or consultant: Microsoft, Starbucks, Nike, Fila, Reebok, Cutter&Buck, Burberry, Blue Rhino… Responsibilities include strategic marketing, business development, event promotion, merchandising, e-commerce, sales, and customer creation
through communication, advertising/PR, digital media, sponsorship, and licensing. Guest
lecturer on brand and digital marketing management at multiple companies and
universities including GU - Josoor Institute, Qatar.
· Promoted: Subject Matter Expert, Global Strategic Marketing, and Leadership
· Awarded: GU - The Tropaia for Excellence in Teaching and Outstanding Faculty Award
· Part time GU faculty, Josoor Institute, Doha Qatar