She leads Brandcraft Marketing & Communications, a marcom consultancy.
Prior to Brandcraft, she served as Senior Director of National Brand Strategy & Marketing Production for Public Broadcasting Service (PBS). At PBS, she pioneered a strategic brand health practice, developed a personae strategy for audience and donor targeting, and led a brand audit as part of an effort to refresh the overall consumer brand experience. Her responsibilities also included management of the organization’s federally registered trademarks including training and licensing for more than 350 member stations nationwide. Under her watch, her marketing production team has delivered more than 15 national multimedia campaigns annually, as well as institutional promotion and fundraising marketing assets to drive viewership and giving.
Prior to PBS, she served as the Executive Director, Brand & Creative Marketing at the National American Red Cross for nearly 10 years. Her responsibilities spanned oversight and coordination of the marketing functions of the national organization including creative resources, brand management, entertainment and celebrity outreach, and advertising. In this role, she managed in-house creative and strategy teams and multiple external creative agencies servicing National Headquarters operations and1,500 locations nationwide. Each year, she directed multi-million dollar media budgets for numerous annual, seasonal, and emergency campaigns.
Additionally, she has held a wide variety of communications and marketing positions at prestigious organizations, such as the Turner Foundation, CARE USA and Washington Media Scholars Foundation. Her multi-media communications portfolio spans video, film, radio, print, and digital production. Rumor has it she still holds the distinction of being Jane Fonda’s longest-running personal assistant to date.
She holds a Bachelors degree from Furman University and graduated with honors from L’Academie de Cuisine French Culinary School. She earned her Masters in Film and Video Production at the American University School of Communication and has served as an Adjunct Professor both there (since 2013) and at Georgetown since 2016. In 2018, she was awarded Georgetown's prestigious Tropaia award for Outstanding Faculty, and since has been award 2 Golden Bulldog awards.
With her husband Chef Barry Koslow and her daughter Josephine, she lives in Alexandria, Virginia.