Jeanne Jennings
Jeanne Jennings is an Adjunct Professor in the Masters of Integrated Marketing Communications program, part of the School of Continuing Studies at Georgetown University, teaching Digital Marketing.She is a recognized expert in email marketing and a sought-after consultant, speaker, trainer, and author specializing in email marketing strategy, tactics, creative direction, use of AI, and optimization.
Jeanne Jennings is an Adjunct Professor in the Master's of Integrated Marketing Communications program, part of the School of Continuing Studies at Georgetown University, teaching Digital Marketing.
She is a recognized expert in email marketing and a sought-after consultant, speaker, trainer, and author specializing in email marketing strategy, tactics, creative direction, use of AI, and optimization. She helps organizations make their email marketing programs more effective and more profitable.
Jeanne is the Founder and CEO of Email Optimization Shop, a consultancy focused on optimizing bottom-line email marketing performance with strategic testing. She is also General Manager of the Only Influencers community of email industry professionals and Programming Chair of the Email Innovations World conference.
Her direct response approach has helped B2B, B2C, government, and non-profit clients including AARP, Capital One, Hasbro, New York Times, Scholastic, UPS, Verizon, and the World Bank.
Jeanne's book, The Email Marketing Kit, The Ultimate Email Marketer's Bible, was published by SitePoint in 2007.
Jeanne earned her MBA from Georgetown University (Hoya Saxa!), and she is an avid hockey fan (Let’s Go Caps!). Visit the Email Optimization Shop website to learn more about Jeanne, read the blog, and sign-up for the free email newsletter.