I’m currently working in branding for the most powerful sports league in the U.S. – the National Football League (NFL).
As Director, Advertising & Branding at the Baltimore Ravens, I help develop long-term strategy and seasonal marketing plans for all initiatives and events to fuel consumer demand and strengthen the Ravens brand connection with fans. Here’s a sample of a brand study/project I’m really proud to have been a part of.
Before joining the Ravens, I spent four years at Events DC, the official convention and sports authority for the District of Columbia and the face of conventions, sports, entertainment and cultural events within our nation’s capital. I most recently served as the Marketing Manager for the Sports and Entertainment Division where I oversaw Events DC’s advertising buys and developed marketing opportunities for the city’s large-scale sports events. Here’s a project I was proud to lead.
I was born and raised in Washington, DC and graduated from N.C. State (B.S., ’06) and Georgia State (M.S., ’09) where I serve on the Sport Management Advisory Board and was named an honoree of GSU’s Alumni Association “40 Under 40” (Class of 2020). I am also a 2017 graduate of the Business Volunteers of Maryland’s GIVE Fellowship, a fellowship that prepares rising leaders in Baltimore for civic engagement and community leadership.