This much hasn’t changed: When marketers create websites, they need to make them as “robust” as possible so that Google will rank them high on its search engine, says Tim Ito, an instructor in the Master’s in Integrated Marketing Communications program at Georgetown University. Ito, a co-founder of Marketing Nice Guys, a digital marketing agency serving the Washington, D.C., region, helps his clients stay ahead of the latest technology during the day and prepares his students to do the same at night. How marketers go about digital marketing and content development is rapidly changing with the latest trends in artificial intelligence. For example, Gamma AI “created a website for [a client] in 15 seconds that was pretty good,” Ito says. That kind of innovation is both exciting and terrifying, Ito tells Faculty Director Wendy Zajack. And AI will only get more sophisticated. “It can do almost everything we do today. And I think as you kind of see where the field is going, you, as an individual in this space, also have to evolve. You have to figure out where it is you add that value.”
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