Georgetown’s Master of Professional Studies in Integrated Marketing Communications immerses you at the intersection of strategy and creativity. You’ll study the full breadth of communications disciplines—including advertising, direct marketing, social media, and word-of-mouth marketing—and learn how to synthesize them into cohesive brand experiences.
Using a consumer-centric approach, you will learn how to work with clients to develop content tailored to a specific target audience and build a portfolio of content samples for web stories, social media, email newsletters, and other channels. You’ll also have opportunities to develop your skills through real-world client engagements, class trips, and networking events with some of the industry’s top organizations.
Ideal for working professionals, our program is designed to fit your schedule. We offer flexible options to take classes online, on campus, or through a combination of both—so you don’t have to interrupt your career to earn your degree. Better yet, you can directly apply everything you learn to make an immediate impact in the workplace.
Even before graduation, I was able to use the critical approaches and strategies I learned in the Georgetown IMC program to position myself for a new role at my company. I gained the confidence, skills, and thinking I needed to move in a different direction.
Olivia Henderson
Alumna, Master's in Integrated Marketing Communications
Led by a faculty of communications practitioners and industry experts, our courses emphasize the contemporary practices that are in high demand by employers. You’ll develop the foundational knowledge, analytical thinking, and creative skills that position you to successfully lead cross-channel communications efforts that capture audiences and drive impact.
You’ll leave the program with the strategic and creative mindset that empowers you to generate insights, craft compelling brand stories, and create authentic—and lasting—connections between consumers and brands.
