Master's in Integrated Marketing Communications
On-Campus Course Schedule for Summer 2026
Capstone
During this final course, students will apply the comprehensive skills they have built throughout their study of the concept and practice of integrated marketing communications. After identifying and securing a company or organization of their choosing, students will respond to a marketing communications challenge by creating a well-researched, creative, integrated plan that exemplifies their development as IMC professionals. Students will be able to choose clients based on their personal interests or aimed at continuing the social impact mission of the program. Consumer research is the heart of the IMC planning process and students are required to develop their creative insights from original research. Throughout the semester, multiple forms of assessment—including quick-fire challenges, written projects, an ethical response paper, a final plan, and a strategy pitch—track and evaluate each student's level of competency in all IMC program learning goals.
Note: Students must have completed the core and foundation courses (MPMC 5020, 5021, 5022 ; 5023) to register for this elective course. Students may only take this course in their final semester of the program. A minimum grade of "B" is required to pass.
- Course #: MPMC-7990-40
- CRN: 19727
- Instructor: Zajack, W.
- Dates: May 18 – Aug 15, 2026
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Class Meetings:
- Tue 5:15 PM - 8:15 PM
MPS IMC Internship I
Students may take this 1-credit course alongside an independently-acquired internship to reflect on how their experience relates to program knowledge and skills. Deliverables include regular writing assignments in which students discuss how program curriculum and methodologies inform their approach to internship responsibilities. Students are expected to complete a minimum of 50 hours of work (total) for the internship organization. NOTE: Enrollment requires program permission. Students may take this class only after taking Internship I 7951. This 1-credit course does not satisfy an elective requirement alone; however, students may complete (3) internships along with all (3) internship classes (Internship I 7951, Internship II 7952, and Internship III 7953) to cumulatively fulfill an elective requirement.
Note: Students must have completed foundation courses MPMC 600/5021 and MPMC 602/5022 to register for this elective course. Extensive, documented academic activity and experiential learning outside of the classroom (min. 6-8 hours per week) is required. Program Approval is required.
- Course #: MPMC-7951-40
- CRN: 19725
- Instructor: Hiraki, S.
- Dates: May 18 – Aug 15, 2026
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Class Meetings:
MPS IMC Internship II
Students may take this 1-credit course alongside an independently-acquired internship to reflect on how their experience relates to program knowledge and skills. Deliverables include regular writing assignments in which students discuss how program curriculum and methodologies inform their approach to internship responsibilities. Students are expected to complete a minimum of 50 hours of work (total) for the internship organization. NOTE: Enrollment requires program permission. Students may take this class only after taking Internship I 7951. This 1-credit course does not satisfy an elective requirement alone; however, students may complete (3) internships along with all (3) internship classes (Internship I 7951, Internship II 7952, and Internship III 7953) to cumulatively fulfill an elective requirement.
Note: Students must have completed foundation courses MPMC 600/5021 & MPMC 602/5022 as well as MPMC 773/7951 Internship I to register for this elective course. Extensive, documented academic activity and experiential learning outside of the classroom (min. 6-8 hours per week) is required. Program Approval is required.
- Course #: MPMC-7952-40
- CRN: 19726
- Instructor: Pulitzer, J.
- Dates: May 18 – Aug 15, 2026
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Class Meetings: