Master's in Integrated Marketing Communications
On-Campus Course Schedule for Summer 2025

Capstone

During this final course, students will apply the comprehensive skills they have built throughout their study of the concept and practice of integrated marketing communications. After identifying and securing a company or organization of their choosing, students will respond to a marketing communications challenge by creating a well-researched, creative, integrated plan that exemplifies their development as IMC professionals. Students will be able to choose clients based on their personal interests or aimed at continuing the social impact mission of the program. Consumer research is the heart of the IMC planning process and students are required to develop their creative insights from original research. Throughout the semester, multiple forms of assessment—including quick-fire challenges, written projects, an ethical response paper, a final plan, and a strategy pitch—track and evaluate each student's level of competency in all IMC program learning goals.

Note: Students must have completed the core and foundation courses (MPMC 5020, 5021, 5022 & 5023) to register for this elective course. Students may only take this course in their final semester of the program. A minimum grade of "B" is required to pass.

Digital Media Buying

The average person spends nearly 7 hours online each day – and 95% of that time is spent on websites, in apps or on social media platforms. This creates a massive opportunity for brands to reach, engage, inform and convert users through the use of display, video, social & search (d/v/s/s) ads. In this course, students will dive deep into both the overall digital media ecosystem, as well as how each ad type functions, strategies for researching + identifying your target audience(s) on each platform, methods to standardize your audiences, how to implement effective, tiered remarketing campaigns on each platform and how to quantify the success of each campaign relative to your organization’s goals and objectives.

Note: Students must have completed foundation courses MPMC 5021/600 Consumer Research & Insights and MPMC 5022/602 Foundations in IMC: Campaigns to register for this elective course.

MPS IMC Internship I

This one-credit course is designed to give credit for students doing an internship with an organization that requires them to receive credit. The internships should be substantive and have the goal of providing relevant industry experience, portfolio items or other professional work for students to use when looking for jobs. This course is also meant as a way to help support students who are doing internships. Students are expected to check in every week with the instructor about their experience so that the instructor can give guidance for the internship and for working within a professional organization.

Note: Students must have completed foundation courses MPMC 600/5021 & MPMC 602/5022 to register for this elective course. Extensive, documented academic activity and experiential learning outside of the classroom (min. 6-8 hours per week) is required. Program Approval is required.

MPS IMC Internship II

Note: Students must have completed foundation courses MPMC 600/5021 & MPMC 602/5022 as well as MPMC 773/7951 Internship I to register for this elective course. Extensive, documented academic activity and experiential learning outside of the classroom (min. 6-8 hours per week) is required. Program Approval is required.

Pitching & Public Speaking

The most important part of any successful communications career is the ability to present your business ideas clearly. Frankly, it doesn’t matter how smart or well prepared you are unless you’re able to communicate effectively with others. We know that presentations are not exclusively one person, standing alone at a podium. They are often impromptu, in groups, to various audiences and even in written form. Therefore, this course will explore all types of persuasive presentations and help you grow your skillset for many opportunities. Through lectures, class exercises, workshops and (of course) presentations of various lengths, this course will give you the tools to craft effective communications. The overall goal is for you to feel comfortable presenting yourself and your ideas with the right supporting materials.