Master's in Integrated Marketing Communications

02 Aug 12-1pm ET
Integrated Marketing Communications Virtual Sample Class  
26 Sep 12-1pm ET
Master's in Integrated Marketing Communications Webinar  
30 Oct 12-1pm ET
Master's in Integrated Marketing Communications Webinar  

Message from the Faculty Director

Welcome to the master's in Integrated Marketing Communications program. We are a unique program, as we focus on applied learning. Our classes are taught by world-class faculty members that are leaders in the industry, ensuring that we are always bringing real-life experience and the latest thinking into the classroom. This also gives our students ideas that can be immediately incorporated in the workplace.

We are centered around learning the IMC basics of brand, consumer, and ethics to create the right foundation as a springboard to building effective and measurable IMC campaigns. Working closely with our sister programs in public relations and journalism, we have created a fast-moving, strategic, and creative program where you will learn everything you need to know to become a leader in IMC. You'll leave the program ready to take on the ever-evolving challenges and opportunities of multi-channel marketing communications.

With warm regards,

Wendy Zajack
Faculty Director and Associate Professor of the Practice, Integrated Marketing Communications

Wendy Zajack

With more than 20 years of experience in public relations, marketing, media relations and internal ...

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Sarita Bhargava

Sarita Bhargava serves as the Vice President of Engagement at the Freedom Forum, raising awareness ...

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Carol Blymire

Once youngest-ever White House political appointee.

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Xenia Boone

Ms. Boone serves as the Direct Marketing Association’s (DMA) in-house counsel for a range of ...

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Susan Borke

Susan Borke is an adjunct professor at SCS in the Integrated Marketing Communications program.

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Alexander Cole

Alex Cole is the Vice President of External Affairs at Internews, overseeing communications, advocacy, and ...

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Catherine Copley

Cathy Copley is the founder and principal of Copley Communications, a marketing consultancy that specializes ...

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Linda Dunn

Linda Dunn, MBA is faculty director and assistant professor of the practice for the Master’s ...

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Nicolas Durand

Nico Durand is a digital entrepreneur, data enthusiast, and computer engineer.

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Margaret Engler

Maggie Engler is a machine learning engineer, researcher, and writer.

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Laura Ferry

Laura Ferry is an educator, social impact executive, marketer, and entrepreneur.

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Shannon Finberg

Shannon Finberg is currently the Head of Enterprise and Consumer Marketing at Fannie Mae.

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