Master's in Integrated Marketing Communications

05 Mar 6-7pm ET
Integrated Marketing Communications Sample Class  
12 Mar 12-1pm ET
Lunch & Learn: Stories from the Field - UX and Product Design  
13 Mar 4:30-5:30pm ET
How Aspirations Drive Actions: SPIRE Segmentation by Hattaway Communications  
04 Apr 12-1pm ET
Master's in Integrated Marketing Communications Webinar  

Message from the Faculty Director

Welcome to the master's in Integrated Marketing Communications program. We are a unique program, as we focus on applied learning. Our classes are taught by world-class faculty members that are leaders in the industry, ensuring that we are always bringing real-life experience and the latest thinking into the classroom. This also gives our students ideas that can be immediately incorporated in the workplace.

We are centered around learning the IMC basics of brand, consumer, and ethics to create the right foundation as a springboard to building effective and measurable IMC campaigns. Working closely with our sister programs in public relations and journalism, we have created a fast-moving, strategic, and creative program where you will learn everything you need to know to become a leader in IMC. You'll leave the program ready to take on the ever-evolving challenges and opportunities of multi-channel marketing communications.

With warm regards,

Wendy Zajack
Faculty Director and Associate Professor of the Practice, Integrated Marketing Communications

Wendy Zajack

With more than 20 years of experience in public relations, marketing, media relations and internal ...

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Sarita Bhargava

Sarita Bhargava serves as the Vice President of Engagement at the Freedom Forum, raising awareness ...

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Carol Blymire

Once youngest-ever White House political appointee.

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Xenia Boone

Ms. Boone serves as the Direct Marketing Association’s (DMA) in-house counsel for a range of ...

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Susan Borke

Susan Borke is an adjunct professor at SCS in the Integrated Marketing Communications program.

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Alexander Cole

Alex Cole is the Vice President of External Affairs at Internews, overseeing communications, advocacy, and ...

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Catherine Copley

Cathy Copley is the founder and principal of Copley Communications, a marketing consultancy that specializes ...

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Nicolas Durand

Nico Durand is a digital entrepreneur, data enthusiast, and computer engineer.

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Laura Ferry

Laura Ferry is an educator, social impact executive, marketer, and entrepreneur.

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John Gale

A strategic thinker helping clients grow their business by bringing insight into strategy and inspiration ...

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Gina Garcia

Gina Garcia Alger has lived and worked in Washington DC for nearly two decades.

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Richie Handloff

Rich is currently the Director of Consumer Marketing at The Washington Post.

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