Master's in Integrated Marketing Communications

Curriculum

28 Oct 12-1pm ET
Brand Marketing Lunch & Learn with Tifany Pedersen of Amazon  
29 Oct 12-1pm ET
Master's in Integrated Marketing Communications Webinar  
17 Nov 12-1pm ET
Marketing & Communications—Virtual Panel  

To earn an MPS in Integrated Marketing Communications, you must successfully complete 11 courses (33 credits total), including:

  • 2 core courses (6 credits total):
    • Conversations About Ethics
    • Capstone
  • 3 foundation courses (9 credits total):
    • Consumer Research & Insights
    • IMC Campaign Planning
    • The Brand Concept
  • 6 elective courses (18 credits total):

Program Formats

The Integrated Marketing Communications program is available in both an online format and an on-campus format. You can opt to take classes online, on campus, or through a combination of both.

  • On-Campus Format: In the on-campus format, classes are held at the same times every week at our downtown D.C. campus.
  • Online Format: The online master’s has the same curriculum as the on-campus format and offers access to all of the same University resources. In this format, you’ll be able to watch lectures and complete assignments on your own schedule.

You’ll have the flexibility to earn your degree at a pace that suits your schedule:

  • Full-time students typically take 9 credits (3 courses) during the fall and spring semesters. 
  • Part-time students typically take 3 to 6 credits (1 to 2 courses) during the fall and spring semesters.
  • Although students are not required to take credits during the summer semester, they have the option of registering for one or more courses in order to continue their degree progress year-round.

Connecting with the Industry

Industry ties are an integral part of the Integrated Marketing Communications program and we empower our students to build their networks and expand their skill sets.

Our program is a Silver Sponsor of the Washington, DC chapter of the American Marketing Association. Through this partnership, our students have opportunities to attend events on campus and around the city, where they can deepen their knowledge and make connections.

Accreditation

All programs offered by Georgetown University are accredited by the Middle States Commission on Higher Education.