To earn an MPS in Integrated Marketing Communications, you must successfully complete 11 courses (33 credits total), including:

  • 2 core courses (6 credits total):
    • Conversations About Ethics
    • Capstone
  • 3 foundation courses (9 credits total):
    • Consumer Research & Insights
    • IMC Campaign Planning
    • The Brand Concept
  • 6 elective courses (18 credits total):

Program Formats

The Integrated Marketing Communications program is available in both an online format and an on-campus format. You can opt to take classes online, on campus, or through a combination of both.

  • On-Campus Format: In the on-campus format, classes are held at the same times every week at our downtown D.C. campus.
  • Online Format: The online master’s has the same curriculum as the on-campus format and offers access to all of the same University resources. In this format, you’ll be able to watch lectures and complete assignments on your own schedule.

You’ll have the flexibility to earn your degree at a pace that suits your schedule—you can take up to 9 credits per semester and have up to five years to complete the degree.

  • Full-time students typically take three courses during the fall and spring semesters, and two courses during the summer semester.
  • Part-time students typically take one to two courses during the fall, spring, and summer semesters.

Connecting with the Industry

Industry ties are an integral part of the Integrated Marketing Communications program and we empower our students to build their networks and expand their skill sets.

Our program is a Silver Sponsor of the Washington, DC chapter of the American Marketing Association. Through this partnership, our students have opportunities to attend events on campus and around the city, where they can deepen their knowledge and make connections.


All programs offered by Georgetown University are accredited by the Middle States Commission on Higher Education.