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Mission & Learning Goals

Mission Statement

The Georgetown University Master of Professional Studies in Integrated Marketing Communications program prepares practitioners to thrive at the intersection of strategy and creativity. Students learn to work across communications disciplines and channels to create and manage brand campaigns that respect consumers and benefit the marketplace.

Learning Goals

Upon successfully completing the MPS in Integrated Marketing Communications, you will:

• Learn how to build brands through IMC strategies
• Know how to integrate digital strategies into campaign planning
• Manage complex IMC campaigns
• Be able to develop meaningful insights from research
• Learn practical evaluation skills and how to use analytics
• Develop your own framework for the ethical considerations in IMC
• Gain experience working with clients on real-time IMC challenges
• Build relationships with other IMC practitioners
• Understand the concept of IMC as it applies to a changing media landscape