Mission & Learning Goals

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Mission Statement

The Georgetown University Master of Professional Studies in Integrated Marketing Communications program prepares practitioners to thrive at the intersection of strategy and creativity. Students learn to work across communications disciplines and channels to create and manage brand campaigns that respect consumers and benefit the marketplace.

Learning Goals

Upon successfully completing the MPS in Integrated Marketing Communications, you will:

• Creative and Critical Thinking: Use creative and critical thinking techniques in developing brand strategies to influence the actions and perceptions of target audiences.
• Global Competence: Collaborate with diverse actors in creating global marketing plans and strategies that result in nuanced representations of target audiences.
• Ethical Reasoning and Values: Apply strategies to incorporate Jesuit values, industry standards, and one's personal ethics in integrated marketing solutions.
• Applied Problem Solving: Combine marketing principles and industry best practices in crafting and executing solutions to address complex organizational challenges.
• Information Literacy: Leverage industry-relevant research tools and insights to develop strategies that influence audience actions and perceptions.
• Technological Competency: Creatively use tools and technology to recommend initiatives and design innovative integrated marketing solutions.
• Communication: Evaluate the needs of diverse target audiences to compose authentic, simple, and humane marketing messages that resonate with consumers.