Mission & Learning Goals

Mission Statement

The Georgetown University Master of Professional Studies in Integrated Marketing Communications program prepares practitioners to thrive at the intersection of strategy and creativity. Students learn to work across communications disciplines and channels to create and manage brand campaigns that respect consumers and benefit the marketplace.

Learning Goals

Upon successfully completing the MPS in Integrated Marketing Communications, you will:

Learn how to build brands through IMC strategies
Know how to integrate digital strategies into campaign planning
Manage complex IMC campaigns
Be able to develop meaningful insights from research
Learn practical evaluation skills and how to use analytics
Develop your own framework for the ethical considerations in IMC
Gain experience working with clients on real-time IMC challenges
Build relationships with other IMC practitioners
Understand the concept of IMC as it applies to a changing media landscape