In Focus | Athletes & Social Media [Video]

Should athletes use social media to advocate for causes or advance their personal brands? Colin Kaepernick may be controversial, but the former San Francisco 49ers quarterback’s video urging viewers to donate money for Somalian famine relief was, in all probability, a good thing. But what about an 18-year-old superstar tweeting about… well, whatever an 18-year-old superstar wants to tweet about at that moment? That could be problematic. Here Daniel Kelly, Faculty Director of Georgetown’s graduate program in Sports Industry Management, talks with faculty members Joe Briggs, Omari Faulkner, and Ryan Knapp about the benefits and pitfalls of athletes using social media.

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