They’ve got the new Audi Field venue, the newly signed British superstar Wayne Rooney, and the most successful soccer brand in U.S. history. So what more can D.C. United do to drive sales? Well … a lot, says Luke Mohamed, the club’s Director of Corporate Partnerships, talking here with Daniel Kelly, Pd.D., Faculty Director of Georgetown’s Master's in Sports Industry Management program. Mohamed’s job is to take those assets—including about 30 corporate partnerships, half of which were formed in the past season alone—and leverage them to create an even bigger fan base and corporate presence. As Mohamed puts it: “We trust the product.”
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