In Focus | Sports Media

Sports media may have changed a lot in the digital age, but for freelance broadcaster Scott Jackson, there’s nothing quite like the immediacy and excitement of that old standby: play-by-play. Listen to Jackson—speaking here with Daniel Kelly, faculty director of Georgetown’s Master's in Sports Industry Management program—and you’ll get a sense of how new tools like podcasts and social media have made the hectic but fun job of sports broadcaster a little more … hectic and fun. “Social media is a good tool to help yourself and help your brand,” Jackson says. “But, obviously, there’s some pitfalls because you’re always on. When you’re on, you’re representing whoever you work for. You can’t just be a regular person.”

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