In Focus | Before the Crisis Strikes

Say you’re an expert in crisis management. How do you convince your client—the head of a big corporation—to invest in crisis planning? Actually, it’s relatively straightforward, says Brian Ellis, executive vice president of Padilla, an executive training agency. “I remind CEOs that an issue handled poorly typically results in the top guy getting fired,” Ellis says. And if the opposite happens? If the CEO and the company are well-prepared and handle the crisis effectively? It can be, he adds, “the highlight of a career.” Here, Ellis talks with Sultana Ali, an instructor in Georgetown’s Master's in Public Relations & Corporate Communications program, about preparing for PR crises in today’s hyper-fast world.

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