In Focus | Women Working in Sports

 
 

Early on in her career, LaRhonda Burley received this advice from a Georgetown professor about how a woman can succeed in the business of sports: “Always stay close to the revenue.” Now Vice President of the National Fitness Foundation, Burley took that message to heart. If you can “prove you’re always tied to the positive bottom line of the company,” she says, “then you’re going to be more marketable.” But isn’t it tough for women in male-dominated fields? “Everyone has a challenge in some way,” whether it’s gender, race, socioeconomic status, or something else, Burley tells Daniel Kelly, Ph.D., faculty director of Georgetown’s graduate program in Sports Industry Management. “But it’s important not to focus on it but be aware of the value that you have and how you can possibly impact a company.”

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